Rosebud Nanny Agency

A nanny agency built on experience from both sides of the hire

Rosebud Nanny Agency matches nannies with families in Hertfordshire, Bedfordshire, Buckinghamshire and South Cambridgeshire. The agency was founded in 2013 by Abigail Plested, a Level 3 qualified childcare professional who has worked as a nanny and has also employed nannies for her own children. The agency presents that dual experience as the basis of its approach to matching.

Its stated focus is helping parents manage the return to work, with guidance through the process from the first enquiry to the hire and afterwards. The agency describes an ongoing advisory role once a placement is made and says it works with payroll companies and insurance providers to support families completing a hire.

Childcare services offered

The agency lists a range of placement types rather than a single model:

• Permanent nannies
• Temporary nannies
• Nanny-housekeepers
• Babysitting
• Night nannies

Its own account of the past 13 years puts the number of families supplied with nannies, temporary childcare or babysitters at over 1,000.

How the matching process is described

Rosebud frames its method around consistency and shared views on raising children: the aim is to pair each family with a nanny whose ideas on childcare align with the parents'. The agency says the parent remains in control of the process and that it answers general questions and enquiries without obligation. A testimonial reproduced on the site describes a home visit to learn about the family before CVs were sent.

Area covered

The agency works across Hertfordshire, Bedfordshire, Buckinghamshire and southern Cambridgeshire. Places named on the site include St Albans, Harpenden, Welwyn Garden City, Hitchin, Watford, Rickmansworth, Berkhamsted, Biggleswade, Cambridge, St Neots and Amersham.

Recognition and sector memberships

The agency reports several awards and shortlistings. It was voted Little Ankle Biters' Best Local Independent Business in Hertfordshire in 2022 and was a runner-up in the same category in 2023; it was also runner-up in the Best Local Independent Business award in 2024 and 2025. It was named UK Nanny's Nanny Agency of the Year 2021 and was a finalist in 2022, 2023 and 2025.

On the regulatory and professional side, Rosebud is a verified Agency+ member of NannyTax, has belonged to the Association of Nanny Agencies since 2014, and Abigail Plested has served as the association's vice-chair since 2021. The agency is insured through Morton Michel, which the site says offers discounts to its clients and nannies, and it is a member of the Federation of Small Businesses.

Pay and salary practice

The agency states that it always discusses salaries in gross terms and supports the #gogross campaign. Feedback published on the site is attributed to nannies and families in Luton, Watford, Harpenden, Hitchin and St Albans, and the agency points readers to review pages on Trustpilot, Google and Facebook.