Jingo Pets

Jingo Pets, raw feeding and local delivery from Dagenham

Jingo Pets is a family-run raw pet food business based in Dagenham, operating since 2023. It sells raw dog food, raw cat food, natural treats, bones and chunks, and a selected range of dry food, and delivers orders itself across Dagenham, Rainham, Romford, Hornchurch and nearby areas. The company presents itself as a local raw feed specialist rather than a general pet shop, with a deliberately focused catalogue built around balanced raw recipes.

The business is run by Georgia, who describes herself as a raw feeding enthusiast since the age of 15, together with her partner Jaime, who usually handles deliveries. The name comes from Jingo, Georgia's Border Collie, whose figure is used as the site's mascot. The company is registered in England and Wales as Jingo Pets Ltd.

The product range

The catalogue is organised into a small number of categories, each with a clear role in a raw feeding routine:

• Raw mince: balanced recipes combining meat, bone and offal in stated proportions, with fruit and vegetables where the recipe includes them.
• Bones and chunks: raw meaty bones, chunks and feeding extras intended to add variety.
• Natural treats: chews and treats ranging from quick rewards to longer-lasting options.
• Dry food: a selected range of high-meat dry, cold-pressed and semi-moist food.
• Cat food: raw cat food, including PurrForm for adult cats and kittens.
• Mixed boxes: pre-assembled selections of proteins and recipes for customers who want variety without picking each item.
• Toppers and supplements: listed as an additional product category alongside the rest of the range.

The site also invites customers to suggest products they would like stocked, naming brands such as YDOLO, Arquivet, Primal Spirit, Alpha Spirit and DARF as examples of what requests might cover, while stating that not every request can be guaranteed.

Balanced mince and rotation of proteins

Jingo Pets explains its approach to raw feeding through the composition of its mince range: balanced recipes with meat, bone and offal already in proportion, which the company presents as covering most of the work of assembling a complete raw meal. On top of that base, it recommends rotating at least three different proteins where possible, arguing that different proteins bring different nutrients and that dogs tend to respond well to variety in the bowl.

Mixed boxes and the Pet Profile

Mixed boxes are built to spread variety evenly across the suitable products in the range. Customers can choose a box by size, counting 454g items, or by how long they want the food to last; the second option requires a Pet Profile, from which the site calculates the number of chubs based on the daily feeding amount saved. When several pets are selected, their daily amounts are combined and rounded up to a whole chub so the food covers the full period. Boxes can also be built around the ingredients a saved pet avoids, and a standard mixed box remains available to customers without a profile.

The Pet Profile is also the entry point to Jingo Club, the company's personalised membership layer. A profile records what a pet eats, what it avoids and how it is fed, and is then used to filter unsuitable products while shopping, including when building mixed boxes. Club membership adds member-only offers, a Cashpot with rewards earned through activities such as verified product reviews and future member challenges, and pet-specific birthday perks. Shopping without joining remains possible.

Delivery, collection and ordering

Orders are packed and delivered by Jingo Pets itself rather than through a third-party courier. The main local routes cover Dagenham, Rainham, Romford and Hornchurch, with scheduled delivery days for surrounding areas; the full delivery area extends into parts of London, Essex and Kent, and a postcode checker on the site confirms coverage. Delivery costs £3.50 and is free on orders over £50, with a £15 minimum for delivery orders. Same-day delivery is offered in the core delivery area for orders placed before 2pm, while other areas follow their scheduled day. Collection is usually available from Dagenham between 10am and 4pm.

The company describes a 30-minute estimated arrival window, live tracking and a further text message when the customer is the next stop. The site also mentions a Jingo app and WhatsApp announcements as channels for keeping customers informed.

Customer feedback

At the time of writing this profile, the site displayed a 5.0 rating on Google and a 4.8 rating on Trustpilot, both attributed to those platforms in the information available.