WAB Custom Printing

Bespoke captain's armbands and custom printing from WAB Custom Printing

WAB Custom Printing is a British custom printing business whose catalogue centres on bespoke captain's armbands, alongside printing on garments and gift items such as key rings and mugs. The company presents its armbands as its headline product and supplies them both to grassroots football and to the professional game.

The shop lists three armband variants: a custom adult captain's armband, a custom youth captain's armband and a black mourning armband. Each is offered through the site's own customisation tool, which the homepage points users towards with the instruction to click the image to find the customise button.

No minimum order and tiered pricing

According to the company's own presentation, there are no minimum quantities on its armbands, and the unit price falls as more armbands are ordered. It frames this as an advantage for community clubs that want every team, not just the first-team captain, to wear the same armband. The company describes its product as offering, in its words, the best pound-for-pound bespoke captain's armband on the market; this is a claim from its own marketing rather than an independent assessment.

Materials, weight and packaging

The armbands are printed with eco-friendly inks, and the company states that all items are sent in recyclable packaging, including the tape. It also highlights the weight of the armband as a performance feature, describing it as light but snugly fitted, to the point that a player could forget it is on the arm.

Professional clubs, associations and sponsor branding

WAB Custom Printing reports having worked with a number of professional clubs and companies. Most recently, it supplied bespoke armbands through Capitanes Del Futuro to New York City FC, Austin FC, LA Galaxy and Inter Miami, in a design tied to the Hispanic Star movement, which the company describes as encouraging Hispanics to take up football and welcoming them into local American communities.

The company also states it has supplied football associations in several countries with armbands carrying sponsors and competition logos. It cites the United Arab Emirates in particular, where it produced armbands for the semi-final and final matches of the Presidents Cup. It presents sponsor placement on armbands as a marketing opportunity for clubs and governing associations.

Beyond football

The client base described on the site is not limited to football clubs: the company says it has also worked with charities, cycling clubs, fashion brands and the nightlife scene. It emphasises the brightness and vibrancy of its colours as a way of making the armbands stand out, positioning them as a distinctive addition to a marketing team's output.