Advantage Auto Parts

Brake and steering parts for UK garages

Advantage Auto Parts is a family-run company based in Coventry that supplies brake and steering components to garages and car enthusiasts across the United Kingdom. The business states it has been serving this market since 1999 and describes itself as a specialist in brake calipers, discs, pads and wheel bearing kits, with a stock held in its own warehouses ready for dispatch.

The company presents itself as both a manufacturer of aftermarket parts and a remanufacturer of genuine OEM components. It says it sources some core components from the same suppliers used for OEM parts and works with experienced mechanical engineers to develop its range.

Product range

The catalogue is organised around braking and related drivetrain components, with a vehicle search by registration number, make, model, engine size, year and fuel type. The main product groups listed are:

• Brake calipers
• Brake pads
• Brake discs
• Brake disc and pad kits
• Control arms and wishbones
• Wheel bearing kits
• Power steering pumps
• Wing mirrors
• Drive shafts
• Caliper refurbishment

The company states that its parts cover a large range of passenger and light commercial vehicles, and that it has secured a partnership with Mintex to offer premium brake discs, pads and van kits.

Remanufacturing and environmental focus

Alongside new parts, Advantage Auto Parts remanufactures used calipers and power steering pumps, working only with genuine OEM units. The company says these are restored to a standard comparable to brand new OEM parts and frames this activity as part of its approach to environmental issues.

Service, delivery and guarantees

The company advertises free delivery on all orders, with next-day delivery within the UK, a 30-day no-hassle returns policy and a two-year warranty. It also offers a price match guarantee against large established parts distributors, subject to exclusions. Technical support is available over the phone for problem diagnosis, handled by experienced staff.

Advantage Auto Parts attributes its pricing to specialisation in a narrow set of product groups and to the volumes it purchases, which it says allow it to undercut competitors such as Euro Car Parts and other motor factors.

Company background

The business describes itself as a small, close-knit team and states that it is growing its list of garage customers. It presents an ambition to become the largest aftermarket and genuine parts distributor across Europe while maintaining its current service standards. The company also publishes how-to guides and a blog, and handles enquiries by form or email with a stated aim of replying within 24 hours.