The Beauty Crop

The Beauty Crop: plant-based makeup and skincare sold online

The Beauty Crop is a cosmetics brand that sells makeup and skincare formulas presented as plant-based and nutritional, positioned around the idea of luxury formulas at affordable prices. Its catalogue is organised into two main blocks, makeup and skincare, and is sold through its own online store, which lists prices in pounds sterling and offers shipping thresholds and multi-buy promotions.

Makeup lines and collections

The makeup range covers face, lips and eyes. Within face makeup the store lists foundation, concealers, skin primers, setting sprays and mists, setting powders, bronzers, highlighters and blushes, with blushes split into liquid, cream and powder formats. Lip products include lip oils, lip liners, lip balms, lip treatments, lip sets, a plumping lip stain and a line and peel lip stain. For eyes, the catalogue lists mascaras, eyeliners, eyeshadows and brow products, alongside mini makeup and makeup tools and accessories.

Products are also grouped into named collections, among them Oui Cherie, Weightless Wonder, Vitamin Babe, Dewy Bounce, Glow Milk, BFF Brow, PoreFilter and Lipped Cream. Recent launches highlighted in the store include the Weightless Wonder Airbrushed Finish Pressed Setting Powder, the Stay Bouncy Velvet Matte Blush and the Diamond Powder Highlighter with superfine iridescent shine.

Skincare by category and skin concern

The skincare side is organised both by product type and by skin concern. By category, the store lists cleansing balms, cleansers, moisturisers, SPF, serums, skin toners, eye care and lip care, plus a Korean skincare section and refillable options. By concern, it addresses oily and acne-prone skin, dry and dehydrated skin, combination skin, sensitive skin, mature skin, dull skin, large pores and textured skin.

Skincare collections include Peptide Calm, Vitamin Babe, Erase & Fade and the Avocado Collection, along with a seasonal summer skincare selection. The brand states that its products are cruelty free, vegan and made for sensitive skin.

Gift sets, bundles and the advent calendar

Beyond individual products, The Beauty Crop sells bundles and sets, gift sets, boxed sets and gift cards, with price-based sections for gifts at £10 and £15 or under and bundles at £20 or under. A seasonal back-to-school makeup selection also appears in the catalogue.

The store gives prominence to its 2026 advent calendars. The main calendar is described as containing 30 full-size products, 19 of them unreleased, with a stated value of £280 and a price of £95. A second option, the Bake House Mini Advent Calendar, is presented as holding £120 worth of products for £55, mixing everyday favourites with festive items.

Shipping, payment and customer feedback

The online shop advertises free standard shipping on orders over £40 and free expedited shipping over £50, and offers buy-now-pay-later payment. It also runs promotions such as buying three items to get 20% off. The site displays a rating of 4.8 out of 5 from 539 reviews for the Oui Cherie Viral Gripping Primer & Hydrating Setting Mist Boxed Set, priced at £15, and includes customer comments praising the setting spray and the Oui Cherie primer.

International sales

The store's location selector lists shipping destinations across Europe, the Americas, the Middle East and Africa, and Asia Pacific, with local currencies shown for many markets, including euros for Spain, France, Germany and Italy, US dollars for the United States, and other national currencies such as the Canadian dollar, Australian dollar and Japanese yen. The site is published in English across all listed markets.