NARS Cosmetics UK

NARS Cosmetics UK: the official online store for makeup and skincare

NARS Cosmetics UK operates as the brand's official online shop for the United Kingdom, offering makeup and skincare through a catalogue organised by facial area and product type. The site presents itself as the official store for the UK and Ireland, with a separate Irish address listed in its promotional terms.

The assortment is structured into face, cheek, lip and eye sections. The face category covers foundation, concealer, powders, primer, skincare and brushes; cheek includes blush, bronzer, highlighter and The Multiple; lips span lipstick, lip gloss, lip balm, lip oil and lip pencils; and eyes bring together eyeshadow and eye palettes, mascara, eyeliners and brow products.

Collections and product launches

The store groups part of its offer into named collections and editorial selections. Among the sections highlighted on the site are new arrivals, Trending Now, Travel Size, The Summer Sculpt Collection and The Deeply Blooming Collection. A dedicated offers area includes bundles advertised at up to 15% off and a Last Chance section.

Recent launches promoted on the homepage include Notorious Mascara, described as delivering lift, length and volume with 16-hour smudge- and flake-resistant wear, and Sparkling Seduction Liquid Eyeshadow, presented as a buildable formula. Quad Eyeshadow is also featured with three new, icon-inspired shades. The site cites clinical studies of 33 and 32 participants respectively as the basis for the mascara's wear claims.

A pore-perfecting formula is presented with 24 hours of shine control and weightless wear, available in 46 shades. Among the most searched terms listed on the site are Radiant Creamy Color Corrector, Orgasm, Bronzing, Uninhibited Collection, Foundation, Concealers and Mascara.

Services: virtual tools and in-store appointments

Beyond direct sales, the site lists a services section that includes Virtual Services, a Matchmaker Shade Finder and the option to book an in-store service. A separate NARS Pro area is aimed at professional users, and the site also publishes a blog with tutorials on bronzing, bridal makeup, smokey eyes and the no-makeup makeup look.

Purchasing conditions and customer care

Shipping is free on orders over £25, and returns are described as free. Customer care is available from 9am to 6pm, and a contact form and a telephone line are provided. Payment methods accepted include American Express, Visa, Mastercard, PayPal, Apple Pay and Klarna.

The site also runs a loyalty-style programme under the name NARS Friends with Benefits and a newsletter sign-up that offers 15% off orders over £45. Promotional mechanics have included a Spin the Wheel event with rewards such as 20% off cheek products, an extra 10% off Last Chance items, a complimentary Mini Laguna Bronzer & Lip Oil Duo or £5 off a £55 spend. A gift-with-purchase offer of a Notorious Black Vanity Case applied to orders over £60, with a validity window stated on the site.

Brand background and corporate context

The site includes a dedicated page on François Nars within its About NARS section, alongside pages for NARS Pro, careers and a gender pay gap report. Account registration data is processed by Shiseido Group UK Ltd and Shiseido EMEA as joint controllers, which places the UK operation within the Shiseido corporate group.

The store lists delivery regions including Austria, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Malaysia, the Netherlands, the rest of Europe, Singapore, Spain, Taiwan, Thailand, the United Kingdom, the USA and Vietnam, each with its own regional site.