The Unreality Store

The Unreality Store: vintage comics and roleplaying games from an independent UK online shop

The Unreality Store is an independent online retailer based in the United Kingdom that sells comics, graphic novels, roleplaying games, magazines and related collectables. Its catalogue is built around the idea of rediscovering stories and games from the past as well as finding them for the first time, and it combines mainstream superhero titles with independent and vintage material.

The store presents itself as a trusted online comic book shop stocking vintage comics and roleplaying games. It operates through its own website and offers free UK shipping on orders over £30, according to the information displayed on the site.

Comics from major publishers and independent labels

The comic selection is organised by publisher and character. On the Marvel side, the store lists titles featuring Avengers, Captain America, Daredevil, Deadpool, Defenders, Doctor Strange, Hulk, Iron Man, Punisher, Spider-Man, Thor, X-Men and Star Wars. The DC section includes Aquaman, Batman, Flash, Green Arrow, Green Lantern, Harley Quinn, Justice League, Suicide Squad, Superman, Wonder Woman and Vertigo. The catalogue also covers Image Comics, Dark Horse Comics, Boom! Studios and independent comics from publishers such as Aftershock, Avatar Press, Comico, Dynamite, IDW and Oni Press. Manga comics are listed as a separate category.

Beyond individual issues, the shop sells complete sets and graphic novels. Graphic novels are grouped by publisher, with dedicated sections for Marvel, DC, Image, Dark Horse and independent graphic novels, and there is a specific category for graphic novels priced at £5.

Roleplaying games, magazines and fanzines

The roleplaying game section covers Dungeons & Dragons, fantasy RPGs, GURPS, science fiction RPGs, horror RPGs, historical RPGs, superhero RPGs, RPG magazines and RPG fanzines. The store also stocks books and magazines related to comics, including titles such as Fantasy Express, Comics Interview, Ark, Wizard, UKCAC programme and Small Time Ink, as well as fanzines like The Beholder and Warpstone Magazine.

Vintage issues and collectable condition grades

A significant part of the offer consists of vintage and back-issue comics, many of them graded by condition. The product listings use grades such as VG+, VG, VFN-, VFN, VFN+, FN, FN+, FN- and NM-, and the condition is stated alongside the title and price. Examples in the catalogue include Marvel Comics Werewolf by Night #32 in VG+ condition at £395, Uncanny X-Men #137 in VFN condition at £32.50 and DC Comics The Web Vol.2 #9 in VFN- condition at £2. The store also lists complete sets, such as Marvel Comics Cosmic Powers #1-6 at £17.50 and Infinity War #1-6 at £22.50.

Buying comics and games from customers

The website includes a section titled "We Buy Stuff!", indicating that the store purchases comics and related items from the public. No further details about the buying process are provided in the available material.

Customer feedback and service

The site displays customer comments that highlight the condition of the comics, the prices, the speed of delivery and the packaging. One customer from London mentions buying a Fantastic Four 2005 set that arrived the next day and receiving free comic books. Another customer from Dorset describes the experience as the best among online book purchases. These are individual testimonials and are presented as such on the website.

Online operation and contact

The Unreality Store operates as an online shop with a registered address in Wellingborough, Northamptonshire, and a customer service email address. The website also features a blog with posts such as "Sales to Astonish" and "Absolute Punishment", which cover sales and comic-related news.