Dent Devils

Mobile paintless dent repair across the UK

Dent Devils is a British paintless dent repair (PDR) company that has been removing dents from cars across the UK for 25 years, according to its own presentation. The business was established in 1995 to expand a regional operation run by managing director Steve Peck, and it later adopted a franchise model to deliver the service locally throughout the country. The company describes itself as the largest and most experienced provider of mobile paintless dent repair services nationwide.

The core method is paintless dent removal: dents are worked out without repainting, which the company presents as a way to preserve a vehicle's original finish and avoid the cost of conventional bodywork. Its technicians travel to the vehicle, so the repair is carried out on site rather than in a workshop.

Corporate clients and trade accounts

Dent Devils states that it supplies PDR to 95% of the top 100 motor dealers in the UK. It reports repairing more than 1,000 vehicles every day across some 3,000 accounts, and says it has carried out projects in Europe and the Middle East for vehicle manufacturers and insurance companies. The company also indicates that it is officially approved by some European manufacturers, without naming them in the material reviewed.

For rental and leasing companies, the company positions its service around reduced vehicle downtime and lower repair costs. For trade sales clients it offers regular site inspections intended to keep stock in a condition consistent with the dealer's and manufacturer franchise's image, and it handles pre-delivery damage before vehicles reach the customer.

Technicians and capabilities

The company reports that around 25% of its technicians have more than 20 years of service and a further 50% have more than 10 years. It maintains that this accumulated experience allows it to take on damage that other companies would consider beyond the scope of repair. Technicians are backed by an operational management team and administrative staff at head office.

Dent Devils has also developed IT and administrative systems intended to integrate with corporate clients' processes, which it links to cost savings and to on-time delivery of manufacturer vehicles in perfect condition.

How an estimate is obtained

The company offers online estimates based on photographs. The process is set out in three steps: the customer enters the vehicle registration and details, uploads photos of the dent, and receives an estimate. The site states that the form takes about two minutes to complete. A price guide is also published, and the company asks that dent repair enquiries be submitted through the estimate button rather than by phone or email.

Health and safety procedures

Dent Devils states that it has introduced health and safety procedures for repairing customer vehicles in order to reduce the risk of Covid-19 transmission. These include observing social distancing guidelines, wearing appropriate PPE and thoroughly sanitising surfaces such as keys, handles and switches. Contactless card payments can be accepted using the customer's own mobile device.

Customer feedback

The site displays a rating of 4.8 from 104 Facebook reviews. It also publishes individual customer accounts covering a range of vehicles and panels, including a Honda Civic rear wing, a Suzuki Swift wheel arch, a Toyota RAV4 door, a VW Transporter bonnet, a Vauxhall Astra bonnet, a Peugeot 208 rear door, a BMW 218 quarter panel, a Mercedes C63 AMG quarter panel, a Mazda CX5 tailgate, an Audi Q7 tailgate, a Honda Jazz tailgate and a BMW boot lid. The locations named in those accounts include Preston, East Sussex, Brighton, Sunderland, Bournemouth, Fife, Nottingham and Leeds.

Head office and franchise model

The company's head office is in Colchester, Essex, and the site describes the operation as a franchise business, with a section dedicated to franchise opportunities. Dent Devils Ltd is registered under company number 02974030.