You Know Who's

You Know Who's: discounted high street brands in the UK

You Know Who's is a family-run British retailer that describes itself as one of the UK's leading buyers of high street clothing. Its model is built on acquiring branded garments that major retailers no longer want and reselling them at reduced prices, a practice the company frames as both a way to make branded clothing accessible on any budget and a way to keep wearable stock out of landfill.

The company states it has been trading for more than 50 years and that its range is offered at discounts of up to 90% off the original retail price. Much of the stock is described as "cut label", meaning the original brand labels have been removed, so shoppers get the same high street items at a fraction of their original cost.

Departments and product range

The catalogue is organised into four main areas, each with its own subcategories:

• Women: knitwear, dresses, coats and jackets, bottoms, tops, vests and T-shirts, leisurewear, loungewear, nightwear, sportswear, underwear, footwear, bags and purses, beauty and haircare, hats and gloves, socks and tights, slippers and plisse pieces.
• Men: menswear, knitwear, tops, bottoms, jeans and loungewear, including branded lines such as Tokyo Laundry.
• Kids: clothing for babies, boys and girls, plus schoolwear, footwear, and books, games and crafts.
• Home: bathroom and bedroom items, home accessories and furnishings, kitchen and dining, pillows, towels, garden and pet products, and the Our Pure Planet range.

Seasonal sections sit alongside the permanent departments, including a Christmas category with lights, decorations, gifts and bedding, and a Back to School push promoting school uniform essentials from £3.

Price positioning and promotions

Price-led merchandising is central to the offer. A dedicated "Everything £5 or Less" section groups low-cost items, and the sale area is split into clearance, Christmas sale and the £5-or-less selection. Individual listings show steep markdowns, such as Christmas jumpers reduced from £24.99 to £12.00 (51% off), a Threadbare boys' woven shirt at £5.00 from £44.00 (88% off), and a girls' jumper at £5.00 from £16.00 (68% off). The site also runs a "2 for £15 Mix n Match" promotion on selected womenswear and a 20% discount on towels.

New customers are offered 10% off their first order through newsletter sign-up. Payment options listed include Klarna and Clearpay instalments, alongside American Express, Apple Pay, Bizum, Diners Club, Discover, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa.

Delivery, reviews and buying policy

Delivery is free on orders over £50, according to the site's own description. The retailer displays a rating of 4.5 on Trustpilot based on more than 27,000 reviews, as stated on its pages at the time of writing this profile.

The company also invites suppliers to submit stock through a "Supply us" channel, consistent with its role as a buyer of surplus branded clothing rather than a manufacturer.

Company background

You Know Who's presents itself as a family business with over five decades of trading and strong connections across the retail industry. Its stated aim is to combine that heritage with more sustainable shopping by giving unwanted branded garments a second life. The company operates a contact address for online enquiries and a phone line, and maintains a stores section on its website.