Smile Design By Ash

Cosmetic and general dentistry in Chigwell, Essex

Smile Design By Ash is a dental practice based at 6 Chigwell Rise in Chigwell, Essex. It presents itself as a practice combining cosmetic dentistry with general dental care for the whole family, and its clinical lead is described as the renowned cosmetic dentist Dr Ash Parmar. The practice states that it welcomes nervous, embarrassed or worried patients and frames its care around comfortable treatment in a spa-like atmosphere.

Cosmetic dentistry and smile makeovers

The cosmetic side of the practice covers smile makeovers, teeth whitening, Invisalign clear aligners, and implants and dentures. Within that last area the site distinguishes implants, cosmetic dentures and complex cases. Whitening is offered in a dentist-supervised at-home format; the practice listed this treatment at £349 at the time of writing this profile.

Orthodontics with Dr Marta Prats

Orthodontic consultations are handled by orthodontist Dr Marta Prats. The practice advertised these consultations at £70, presented as the starting point for patients seeking straighter teeth.

General dentistry, hygiene and children

Alongside cosmetic work, the practice provides general dentistry and a dedicated Hygiene & Fresh Breath Centre. Its hygiene treatment is described as pain-free and uses the GBT concept. The treatment list also includes fibre reinforced composite dentistry and children's dentistry, which supports the practice's positioning as a provider for all the family.

Facial aesthetics and patient information

The practice has advertised a free facial aesthetic consultation with no obligation, running from 1 October to 25 November 2026. The offer is limited to patients aged 18 and over and requires a £30 refundable deposit to secure a place; the consultation itself is free, while any treatment is charged separately and depends on suitability and availability. The practice also states that 0% interest financing is available, with a fixed representative APR.

Ownership and regulatory details

Smile Design by Ash is a trading name of Portman Healthcare Limited, registered in England and Wales under number 06740579, with its registered office at Rosehill, New Barn Lane, Cheltenham, Glos, GL52 3LZ. Portman Healthcare Limited is an appointed representative of Product Partnerships Limited (FRN 626349), authorised and regulated by the Financial Conduct Authority, and acts as a credit broker rather than a lender (FRN 1031516). It introduces patients to V12 Retail Finance Limited (FRN 679653), which in turn introduces to Secure Trust Bank PLC (FRN 204550). The practice states that it receives no commission for these introductions, and that credit is subject to affordability, age and status, with a minimum spend applying.

Referrals and professional profile

The site includes a section for dentist referrals, indicating that the practice accepts referrals from other dental professionals. It also publishes case studies, before-and-after images, patient testimonials, a practice tour and information on charity work, alongside a blog and a media section.