Superior Wellness

Superior Wellness: hot tubs, swim spas and wellness brands from Chesterfield

Superior Wellness Ltd is a British manufacturer and distributor of hot tubs, swim spas and related wellness products, operating from a base in Chesterfield. The company presents itself as Europe's largest hot tub distributor and describes its activity as importing from several countries to offer a broad choice of products to both trade and retail customers. Its catalogue spans hot tubs, swim spas, mini pools, cold plunge tubs and saunas, grouped under a portfolio of specialist brands.

From a bedroom in Chesterfield to six continents

The company dates its origins to 2011, when founder Rob Carlin discovered hot tubs and launched Superior Spas, selling online from his bedroom in Chesterfield. The group marks its fifteenth anniversary in 2026 under the banner of "15 years of making wellness superior". Its own account traces a progression from that online start to a network that, according to the company, now reaches more than 500 partners across six continents, supported by a global logistics network. Earlier material on the site refers to over 250 partners in the UK, Europe and the USA; the more recent figure cited is 500+ partners worldwide.

A portfolio of seven specialist brands

The group organises its offer around seven brands, each aimed at a distinct segment of the wellness market:

• Platinum Spas — the flagship brand of hot tubs and swim spas, described as designed in the UK and present in 46+ countries, with 500+ partners and established in 2016.
• Aqua Solus — luxury hot tubs and swim spas positioned around hydrotherapy for discerning partners.
• Chill Tubs — cold plunge and ice bath products for cold water therapy.
• Hekla Saunas — Nordic-inspired saunas combining traditional craft with modern design.
• Wellness and Hot Tubs — a retail destination for premium hot tubs aimed at end customers.
• Portcril — hot tubs and swim spas made in Europe, crafted at the group's manufacturing plant in Portugal.
• Hot Tub Spa Parts — trade parts and accessories supplied to partners.

Manufacturing and supply

Superior Wellness describes global manufacturing across China and Europe, and its Portcril brand is specifically linked to a European manufacturing plant in Portugal. The company positions itself as both an innovative manufacturer and a distributor, importing from several countries to widen the range available to trade and retail buyers.

What the group offers its partners

The company frames its trade proposition around four pillars: a curated portfolio of category-leading brands, manufacturing capacity, sales and aftersales support behind every order, and marketing assets and partner activation. It states that it works alongside its partners' showrooms rather than simply supplying products, and it publishes a partner brochure for those joining its network.

Leadership

The leadership team combines backgrounds in manufacturing, retail and travel. Rob Carlin is Chief Executive Officer and has led the business since its foundation in 2011. Gareth Ward, Chief Commercial Officer, joined the delivery team in 2011, returned in 2014 to retail sales, project-managed the launch of the Platinum Spas brand in 2016 and became Sales Director in 2017. Jay Crossland took the role of Chief Operating Officer in September 2025 after twenty years in senior positions at IKEA, with responsibility for global operations, supply chain, quality, manufacturing and systems. Giles Brown is Chief Financial Officer, with nearly two decades of senior financial leadership across private equity-backed businesses and a Fortune 500 NYSE-listed corporation. Rich Walker, Chief Marketing Officer, joined in March 2024 after serving as Marketing Director of Wren Kitchens.

Wellness positioning

The company presents its products as a means to improve health and well-being, relax and spend quality time with loved ones. It also addresses the corporate side of wellness, with content aimed at the benefits of wellness for teams. Its stated ambition is to be the world market leader in hot tubs and swim spas, a goal the company sets out in its own vision statement.