Custard, a UK cashback site built around Rapid Pay

Custard is a cashback and rewards platform operated by Tau Marketing Services Ltd. and aimed at UK residents over 18. Its proposition is to convert everyday online activity —shopping, surveys, games, trials and competitions— into a balance that members can withdraw. The site presents itself as "The UK's Fastest Paying Cashback Reward Site" and states that it has paid over £1,624,037 to its members.

Registration is free and the site describes itself as completely free to use, with no fees charged to members. Access is by email: the signup process sends a secure link to the address provided rather than requiring a password.

Ways to earn on the platform

The catalogue of earning options is organised into several blocks, each with its own mechanics:

Reward Cashback: payment for completing simple online tasks, including surveys, playing games, trials and watching TV.
Online Cashback: a percentage returned on purchases made online with partner brands.
Instant Cashback: a balance top-up for shopping online and in-store at more than 180 brands, available exclusively through the Custard Gift Card app.
Rapid Pay: the payout route that shortens the time between earning and withdrawing.

Beyond cashback proper, the site groups offers under headings such as No Spend, Play & Earn, Bingo & Gambling, Free Trial, New Offers, Entertainment, Shopping, Food Deals, Paid Surveys, Money Savers and Gift Cards.

Partner brands and advertised rates

Custard works with partner brands to surface promotions. The partner section of the site lists cashback rates ranging from 1.2% to 6%, with intermediate values such as 1.4%, 1.5%, 1.8%, 2%, 2.08%, 2.2%, 2.5%, 3%, 3.2%, 3.5%, 4.2%, 4.5% and 6%. The brands themselves are not named in the material available.

The offers catalogue mixes cashback with sign-up and deposit promotions from third parties. Examples shown include free spins and casino or bingo rewards from Slotswise, Betfred Casino, Mecca Bingo and SuperFreeSlotGames, a seven-day trial of the streaming service Shudder, and in-app rewards for mobile games such as Pixel Flow, Coin Master and Monopoly Bingo on iOS and Android. The advertised reward values for these offers vary widely, from around £1.25 to several hundred pounds, and are presented as up to a stated maximum.

Withdrawals and payout terms

Under Rapid Pay, members can request a withdrawal once their balance reaches £10. Custard states that payment then arrives in as little as two days by fast bank transfer or PayPal, and describes the process as having no delays and no restrictions. The site frames this two-day window as its main differentiator against slower cashback schemes.

Who the site is aimed at

Membership is restricted to UK residents aged 18 or over, a condition stated at signup. The model targets people looking to monetise spare time through small online tasks and routine shopping, rather than a single large earning stream. The site also maintains a blog and a "How This Works" section explaining the mechanics, and lists a separate page for earning £25 and another for working with the company.

Corporate details

Custard is owned by Tau Marketing Services Ltd., registered under company number 09234379. The site carries a 2025 copyright notice.

About Custard