Artificial Floral Supplies Ltd

Artificial Floral Supplies: floristry stock from Taffs Well, Cardiff

Artificial Floral Supplies Ltd is a family-run business based at JR Quarter, Moy Road, Taffs Well, Cardiff. Its activity is the sale of artificial flowers and the sundries that surround floristry work: the company describes itself as stocking and selling a large variety of artificial flowers and floral supplies, and presents customer service as central to how it measures its own success. The range is presented as current and the business states it is continually looking to widen it with new ideas.

The catalogue is organised as an online shop with prices in pounds sterling, and the site lists several currencies for browsing (GBP, CAD, USD, AUD, EUR and JPY). Orders eligible for free delivery are those of £85 or more excluding VAT, with shipping starting at £3.99 under the stated terms and conditions.

Artificial flowers and foliage

The flower side of the catalogue is divided into bushes and bundles, foam flowers, greenery, garlands, gypsophila, single stems and sprays, trees and dried flowers, with a separate autumn section. Individual listings give an idea of the format: a 29cm artificial gypsophila bundle in dry burgundy, a 42cm spruce fern bush intended for wedding arrangements, event displays and home décor, a 32cm red berry cluster and a 77cm stem carrying six red apples.

New stock is flagged on the site under an "Arrived Today" heading. Among the items shown there at the time of writing were a 40cm metallic twig pick in gold, a 4.5m gold glitter spiral decoration, and rolls of bold velvet ribbon and classic Christmas burgundy ribbon, each 2.7m long and sold as a single roll selected at random.

Floristry sundries and workshop materials

Beyond the flowers themselves, the shop carries the consumables and structural materials used to build arrangements and displays. The floral supplies section covers bags, cards and envelopes, candles, cellophane, flower food and flower care products, living vases, plastic accessories, spray paint, tapes, tissue paper, tools, wicker hearts and rings, and wires.

Floral foam is treated as a category in its own right, with lettering pieces (bar sets, numbers, relatives and name frames), bricks and cylinders, design shapes such as cushions, hearts, crosses, pillows and sheets, and posy, sphere, wreath ring and kasket forms, alongside wedding foam and trays. Containers span glassware, acrylics and plastics, baskets, metal containers, ceramic and wooden stands, hat boxes and cardboard boxes, with tapes and packaging grouped alongside them.

Fabric, craft and ribbon

A separate fabric and craft area gathers fabric, glitter, glue, Styropor/polystyrene shapes, craft accessories, ribbons, birds and butterflies, pins and sprays, haberdashery, paints, wool and stickers. This sits alongside the ribbon lines promoted on the homepage, which include the velvet and burgundy rolls mentioned above.

Seasonal and event ranges

The catalogue is structured around occasions as much as product types. Sections are devoted to Valentine's Day, Mother's Day, Easter, summer, weddings, memorials, baby showers, balloon and party supplies and Christmas, plus garden seeds.

The wedding area is the most developed, with wedding stationery, table decoration, venue decoration, wedding flowers, wedding craft and bride accessories, including pins and sprays. Christmas has its own sub-ranges: artificial flowers and foliage, dried fruit and wreath making, decorations, memorial picks, hamper baskets, festive ribbon, festive containers, wrapping, Christmas crafts, wreaths and garlands, a candy cane theme and a bauble collection, together with wire shapes. Memorial items also appear as a standalone seasonal category.

Trade accounts and customer programme

The site provides for trade accounts through an application form, and operates a rewards programme called the AFS VIP Club, which advertises exclusive email offers, early access and VIP rewards in exchange for signing up. Gift vouchers are also sold.

Artificial Floral Supplies Ltd is registered in England and Wales under company number 08225759.