Edwards & Co

Edwards & Co, estate and letting agency in North Cardiff

Edwards & Co is a family-owned agency working in the residential property market in Cardiff, with its office in Rhiwbina. The firm presents itself as one of the largest and most successful estate agencies in North Cardiff and describes itself as a multi-award-winning agency. Its activity covers both sides of the transaction: sales for vendors and buyers, and lettings for landlords and tenants.

The agency states that its results rest on an experienced team, the quality of its professional video tours and photography, and advertising on property portals and media outlets. It also attributes a large part of its business to recommendations from satisfied clients to other vendors and landlords. The site refers to five-star reviews without specifying a review platform.

Sales work and marketing of properties

On the sales side, Edwards & Co lists properties for sale and also maintains a section of sold properties. The agency explains that it uses high-end photography equipment and works with a third-party company to ensure images reach the required standard before marketing. Listings are published on major property platforms such as Rightmove and are also promoted across social media.

Alongside the standard route, the firm offers an off-market approach that allows a property to be sold without being published on the internet. Two separate teams handle buyers: a sales team and a progression team that guides clients through the buying process. The website includes a detailed buying process and a selling process, plus a free market appraisal and valuation request service.

Probate valuations

Among the sales-related services, the agency lists probate valuations, aimed at properties that must be valued in the context of an estate.

Lettings, guaranteed rents and landlord support

For landlords, Edwards & Co markets properties to rent and sets out a landlord process and a renting process. The service includes guaranteed rents, and the website provides an affordability calculator and a yield calculator for assessing a letting. A dedicated lettings team handles tenancies, and a maintenance team deals with repairs and upkeep of the managed stock.

The published letting fee information states that the asking rent does not include letting fees. A standard administration fee covering general administration and preparation of paperwork is charged, and a security deposit, usually equivalent to six weeks' rent, is payable. Depending on circumstances and the property, other upfront charges may apply, including reference fees (credit checks, bank, guarantor, previous landlord), inventory fees with check-in and check-out, guarantor arrangement or application fees, additional occupant fees and pet disclaimer fees or an additional pet deposit. These may be charged per person or per property.

Anti-money laundering checks

The agency states that it is legally required to carry out anti-money laundering checks on vendors, landlords and buyers before entering into a contract. The checks are performed by a third party at a cost of £54.00 per applicant. For vendors and landlords this service is offered free as part of their service package.

Insurance and area coverage

Edwards & Co indicates that its professional indemnity insurance is underwritten by AXA, with full details of the policy available on request. The agency publishes area guides for Rhiwbina, Whitchurch, Thornhill, Llandaff, Llandaff North and Llanishen, the North Cardiff neighbourhoods where it concentrates its local knowledge.

Property examples in the catalogue

The listings shown at the time of writing illustrate the price range and housing stock handled, from flats and terraced homes to larger detached properties:

• Dan-y-Graig, Pantmawr, CF14 — £585,000, five bedrooms.
• Lon-Ysgubor, Rhiwbina, CF14 — £875,000, four bedrooms.
• King George V Drive East, Heath, CF14 — £545,000, three bedrooms.
• Heol Tyn Y Coed, Rhiwbina, CF14 — £525,000, four bedrooms.
• Charlotte Square, Cardiff, CF14 — offers in the region of £785,000, four bedrooms.
• St. Margarets Road, Cardiff, CF14 — guide price £600,000, three bedrooms.

These figures correspond to the catalogue displayed when this profile was written and may change as properties are sold or withdrawn.