Farol

Farol, main John Deere dealer for Central and Southern England

Farol operates as a main John Deere dealer for agricultural and groundcare machinery across Central and Southern England. Its activity combines machinery sales, tractor hire, precision agriculture technology, parts and tyres, organised around four commercial areas: Agricultural, Golf & Turf, Garden and Plant.

The company presents its technology, sales, service, parts and tyre teams as central to the business, and frames its precision agriculture work around enhancing machinery ownership and automating data collection.

Agricultural machinery and tractor hire

The agricultural division covers new and used machinery, tractor hire and precision agriculture. Farol RTK appears as a distinct line within this area. The franchise portfolio for agriculture includes John Deere, Kramer and KUHN.

Its stock listing shows a broad rotation of tractors and implements, including John Deere 6R, 6M and 7R tractors, a New Holland CR 9.90 combine, a Richard Western SF16HS Plus trailer and a John Deere premium maize kernel processor, alongside receivers, displays and section control equipment.

Golf & Turf equipment

For turf professionals, Farol sells new and used machinery and provides precision turf support. The franchises listed for this area are John Deere, Allett, Club Car, Greentek, Karcher, Smithco, Tru-Turf and Turfco.

The used stock includes several mower categories: fairway mowers such as the John Deere 7700A, 7500AE and 6700A E-Cut Hybrid, greens mowers such as the 220E pedestrian model, triple mowers and utility mowers. Utility vehicles also appear, including John Deere Gator models and a Club Car Onward Lifted 4.

Farol states it is an official Club Car dealer, supplying petrol and electric models that include golf buggies, passenger vehicles and road-legal zero-emissions utility vehicles.

Garden machinery and plant

The garden division distributes garden machinery under the John Deere, STIHL, Cobra and Billy Goat franchises. The plant line covers compact and construction equipment, with used and new units from Yanmar, Wacker Neuson, Manitou, Hitachi, NC and Avant, plus attachments such as buckets, wheel and rim sets and a rotary broom.

Tyres, parts and precision technology

Farol maintains a separate tyre offering with agricultural and turf sizes from Michelin, Mitas, Trelleborg, Pirelli, Alliance, Kleber, Bridgestone and Goodyear, mixing new, used and take-off stock. The parts line sits alongside the machinery divisions.

On the precision side, the stock includes John Deere SF6000, SF7000 and SF7500 receivers, G5 and G5Plus universal displays with AutoTrac and section control, RTK-ready licences with a Cloudbase RTK NTRIP modem, and an ATVTrac receiver tracker.

Company background and recruitment

The site includes sections on the company's history, news, careers and apprenticeships, indicating an established structure with recruitment and training activity alongside retail and service operations.