Nielsen Retail

Nielsen Retail and the Nielsen car detailing range

Nielsen Retail is the online shop for Nielsen-brand car care products, sold direct to enthusiasts and professional detailers. The company presents itself as the UK's number one car detailing product range, a claim that reflects its own positioning rather than an independent ranking. Behind the retail operation sits more than five decades of manufacturing: Nielsen was established in the UK over 50 years ago by Danish founder Borg Nielsen, and the Viking emblem still used on its products is described as a mark of that heritage.

The site states that all Nielsen products are developed and manufactured at an 11-acre purpose-built facility in the heart of the National Forest, and that the brand has grown into a global presence across Scandinavia, Europe, the Middle East and Asia.

From professional market to the Heritage Range

For over five decades Nielsen has manufactured specialist automotive cleaning products for the professional market. Responding to demand from enthusiasts, the company tasked its in-house development team with creating the Nielsen Heritage Range, a collection aimed at both hobbyist detailers and professionals. The retail site is where that range is sold directly.

Product categories on sale

The catalogue is organised into five shopping categories, each grouping products by stage of the detailing process:

• Pre-wash
• Wash
• Wheels & Decontamination
• Finishing
• Bundles

Bundles and featured products

Two kits anchor the bundle offer. The Starter Bundle is described as the essential kit for any detailing enthusiast, with six must-have products to get started; the Maintenance Bundle is a more comprehensive eight-product kit for keeping a car at its best. At the time of writing this profile, the site listed both at 30% off, with the Starter Bundle reduced from £61.00 to £43.00 and the Maintenance Bundle from £81.00 to £57.00, and promoted free delivery on the new bundles.

Individual products highlighted on the homepage include:

• pH Neutral Snow Foam — a high-cling, pH-neutral pre-wash that loosens dirt and grime while protecting coatings, wraps and delicate finishes; offered in 1 L and 5 L sizes at £9.50–£25.50.
• Quick Detailer — a spray-on product for instant gloss and smear-free results, stated as safe on coatings, waxes and sealants and suited to touch-ups and use as a drying aid; in 500 ML and 5 L at £11.45–£30.50.
• Pre-Wash — a concentrated non-caustic degreaser designed to remove grease, dirt and road grime from vehicles; in 1 L and 5 L at £9.50–£25.50.

Beyond these, the site's video and guide section names further products in the range: Wheel Cleaner, Non-Silicone Tyre Dressing, Leather Maintainer, Interior Cleaner, Glass Cleaner, Polishing Compounds and Fallout Remover.

Buying direct and support

Orders are placed through the online shop, which advertises free delivery on orders over £25, a first-class service and what it describes as friendly support and expertise. The site also carries a DIY Hub with how-to guides on professional detailing, a blog, and a set of policy pages covering returns, privacy, environmental matters and online consumer terms. Customer reviews published on the site give an average rating of 5 and describe experiences with products such as the wheel cleaner, snow foam, pre-wash and polish, as well as with order dispatch and after-sales help.

Part of the Reabrook group

Nielsen Retail sits within the Reabrook Group of Companies, whose other operations listed on the site are Nielsen Professional, Arrow Solutions, Reabrook Manufacturing and Reabrook Private Label.