Nuscents

Nuscents: online home fragrance from the UK

Nuscents is a British online shop specialising in home fragrance and related body products. Its catalogue is built around wax melts, which it sells in several formats and in a range of more than 200 scents, and extends into diffuser oils, eau de parfum, room and linen sprays, candles and bath and body items. The site presents itself as one of the UK's favourite home fragrance brands and reports more than 60,000 customers.

Wax melts in four formats

Wax melts form the core of the range and are organised by size and composition:

• Original XL Wax Melts, 100 g, listed at £3.49 against a regular price of £6.00.
• Soy XL Wax Melts, sold with a discount of 25% when buying five or more.
• 50g Wax Melts, offered at £2.50 each under a mix-and-match deal of ten for £20.
• 25g Mini Wax Melts, sold in a pack of twenty for £20.
• Wax Melt Collection Boxes for assembled selections.

The 50g line is presented as a mix-and-match bundle in which customers choose from the full fragrance list. Among the best-selling references shown on the site are Unstoppable Fresh, Snow Angel (Fairy), Spring Awakening, Baby Powder, Fresh Linen, Black Cherry, Clean Home and White Dove.

Scent families and inspiration lines

The catalogue groups fragrances into recognisable families and inspiration themes. There are bestsellers such as Baby Powder, Black Cherry, Blueberry & Vanilla, Detol, Jasmine & Patchouli, Pink Sands and Strawberry & Rhubarb; a perfume-inspired line with references such as Alien, Aventos, Baccarat Rouge 540, Clouds, Dark Opium, La Vie Est Belle, Mademoiselle and Sauvage; and a laundry-inspired line including Almond Milk & Honey, Alpine Escape, Exotic Blooms, Frosted Eucalyptus, Spring Awakening, Summer Breeze, Small & Mighty and Unstoppable Fresh. A seasonal autumn collection of 24 scents is also listed.

Home fragrance beyond wax melts

Alongside wax melts, Nuscents sells diffuser fragrance oils at £4.00 each under a six-for-£20 offer, room and linen sprays with more than 100 scents under a three-for-£20 deal, carpet freshener, mini candles and funny and occasion candles. A Christmas-themed tree spray is also part of the seasonal offer.

Eau de parfum and bath products

The eau de parfum range comprises more than 90 fragrances described as designer-inspired, in 100 ml format and priced from £12.00, with a three-for-£40 promotion. References are identified by number and by the fragrance they evoke, such as 16 - Inspired By Snw Fairy or 44 - Inspired By Alien. The bath and body section includes bath dust, shower gel and whipped soap, the latter offered three for £20.

Ordering, delivery and payment

The shop states that it dispatches orders the same day from Monday to Friday, with tracked delivery from £2.95 and free delivery on orders over £40. Prices are shown in pounds sterling with taxes included, and shipping and discounts are calculated at checkout. Payment can be made through Klarna and Clearpay as pay-later options. The site also runs a loyalty points scheme for customers with an account.

Customer ratings shown on the site

Product pages display customer ratings, generally between 4.8 and 5.0 out of 5. When this profile was written, Snow Angel (Fairy) in 50 g format showed 264 reviews, Spring Awakening 215, Baby Powder V2 184 and Unstoppable Fresh 132, while the 100 g versions of Unstoppable Fresh and Snow Angel showed 106 and 147 reviews respectively. These figures reflect what the site displayed when it was reviewed.