Ella & I

Ella & I: hand-poured gel wax melts from Cheshire

Ella & I is a British home-fragrance brand that produces gel wax melts, described on its site as hand poured in Cheshire. The range is sold through its own online shop and is presented as vegan and cruelty free. The company states that its gel melts are designed to last twice as long as traditional wax and, once cooled, peel away from the burner leaving no mess.

The site reports more than 10,000 five-star reviews and displays an overall rating of 4.9 out of 5 from 17,736 reviews at the time of writing this profile. Orders are indicated as dispatched within five working days, with free shipping on baskets over £30.

Gel melts and the difference from conventional wax

The core product is the gel melt, sold individually at £3.50 in scents such as Snow Fairies, Linen Fresh, Baby Powder, Savage, Fluffy Towels, Warm Vanilla Sugar, Pumpkin Spice, Ghost, Coconut Waterfall Blooms, Spa Covent Garden and Unstoppable Fresh. The brand positions gel as an alternative to block wax, emphasising easy removal, long-lasting fragrance, no mess and easy clean-up, and reusability. Bundles group several melts together; the Bestsellers Gel Melt Bundle was listed at £14.99 against a regular £17.50, and themed sets such as the Autumn Collection and Clean bundle also appear.

Subscription box

The Ella & I Gel Melt Subscription Box costs £15.00 and delivers five 45g gel melts each month with free UK delivery. Each themed box mixes new releases with bestselling scents and includes exclusive fragrances not sold on the website. Subscriptions renew automatically on the first of each month and boxes are dispatched in the first week. Orders placed on or before the 25th receive that month's box; later orders receive the following month's. Subscribers can pause, skip or cancel at any time.

Beyond melts: diffusers, sprays and burners

The catalogue extends to reed diffusers and flower diffusers, with refills priced at £19.99 and diffusers at £25.99 in fragrances including English Pear & Freesia, Fairy Dust and Refreshed. Room sprays such as Mademoiselle, Snow Fairies, Unstoppable Fresh, Linen Fresh and Dove are listed at £12.99. The shop is organised into gel melts, bundles, car diffusers, gift sets, subscription boxes, burners, room sprays, bath and body, and scent by type, alongside a fragrance-of-the-month feature; Spiced Amber Woods was shown at 20% off, £2.80 instead of £3.50.

Gifting, wholesale and seasonal lines

Starter boxes and gift sets sit alongside seasonal collections, including an Autumn Collection and pumpkin-themed burners and melts. A wholesale section is signposted for trade buyers. The range also covers car diffusers and bath and body products, extending the brand beyond wax melts into broader home and personal fragrance.

Customer feedback

Published reviews are largely positive, with customers repeatedly citing strength of scent, longevity and the absence of scraping compared with hard wax. Not every entry is favourable: one reviewer of the Warm Vanilla Sugar Gel Melt reported no scent at all, and another first-time buyer noted a small leak in one gel pod while praising the overall ordering and delivery experience. Delivery is described as handled by Royal Mail.