Bells of Steel UK

Bells of Steel UK: gym equipment for home and commercial facilities

Bells of Steel UK is the British arm of a gym equipment brand that supplies both individual lifters and fitness facilities. Its catalogue covers racks, bars and weights, strength machines, cardio equipment and accessories, and the company presents itself as a family-run business established in 2010. The UK operation ships from a warehouse in Bristol and lists a UK pickup location among its services.

The range is organised around the idea of equipment that adapts to the space, budget and training level of each buyer, from a garage setup to a commercial gym floor. The site states that the products are designed to work in both home and commercial settings.

Racks, bars and weights

Power racks form one of the largest parts of the catalogue, with 38 items listed at the time of writing. The range is divided by frame dimensions and hole size: Hydra racks (3" x 3" uprights with ⅝" holes), Manticore racks (3" x 3" with 1" holes) and 2.3" x 2.3" racks with ⅝" holes. Buyers can also configure a rack through a build-your-own tool, and the brand sells separate rack components and attachments, including lat pulldown, storage and strength attachments.

Under bars and weights, the catalogue lists barbells and bar accessories, specialty bars, adjustable and competition kettlebells, macebells, weight plates (Conflict bumper plates), adjustable and Ergo dumbbells, and storage for bars, plates and dumbbells. Among the featured items are an open trap bar marketed for squats, deadlifts, presses and carries, and an adjustable competition kettlebell presented as a way to replace a full rack of bells.

Strength machines, cardio and conditioning

The strength training section includes cable machines and attachments (cable towers, functional trainers, lat pulldown machines and cable attachments), a belt squat machine and benches, both adjustable and powerlifting flat. A compact cable tower is highlighted as offering over 100 cable exercises in a single machine. Cardio and conditioning covers air bikes and a treadmill model, plus flooring such as deadlift pads. The site also lists Smith machines and a training app.

Warranty, pricing and purchase options

The company states a lifetime warranty on frames and barbells, with 90 days on wear parts. It positions its pricing as accessible for the quality offered and runs periodic promotions; at the time of writing the site advertised discounts of up to 41% on selected items and a 5% saving on home gym bundles. Free shipping is offered on orders over £99, and there are programmes for military personnel and first responders, gift cards, spare parts and financing.

Product pages carry customer ratings, for example 4.9 out of 5 from 452 reviews for the adjustable competition kettlebell and 4.9 from 430 reviews for the powerlifting bar. The site also refers to more than 100,000 lifters using its equipment and to 9,000 customers who built their gym with the brand.

Showrooms and pickup

Beyond the Bristol base, the site promotes free local pickup at showrooms in Calgary, Toronto and Melbourne, where customers can try equipment before buying and receive a discount on a first in-store purchase. These locations are presented as pickup and showroom points rather than as the UK shipping address.

Background

The founder describes starting the business after training in a small garage and being unable to find the equipment he wanted at an affordable price, initially as a side project that grew into a family-run company. The brand also maintains an affiliate programme, a blog, a reviews section and a list of authorised distributors.