Pura Aventura

Tailor-made holidays across Latin America, Spain and Portugal

Pura Aventura is a Brighton-based tour operator that builds tailor-made itineraries around walking, natural wonders and local food and wine, with a stated aim of taking travellers away from the crowds. Its destination list covers Argentina, Bolivia, Brazil, Chile, Costa Rica, Ecuador, Peru, Portugal and Spain, alongside multi-country trips and specific regions such as Antarctica, the Azores, the Galápagos, the Osa Peninsula, Patagonia and South America.

The company describes its itineraries as built in partnership with trusted local operators, and presents its published trips as inspiration rather than fixed packages: destination specialists then work with the client to shape the final trip.

Holiday types and themed travel

Trips are grouped into several travel styles that structure how the catalogue is organised:

• Family adventures
• Food, wine and culture
• Multigenerational trips
• No-fly holidays
• Special occasions
• Walking holidays
• Wildlife wonders

The site also offers seasonal guidance by month, from January to December, with examples such as whale watching and nesting turtles in Costa Rica, or spring walks, summer family trips, autumn strolls and winter sun in Spain.

Examples from the published catalogue

The itineraries shown on the site give a sense of the range of durations and prices. Among them are a 19-day Costa Rica route from the Caribbean to the Pacific, a 9-day walking and villages trip in the Aracena Hills, a 21-day road trip from Salta to Mendoza in Argentina, a 15-day Brazil trip combining Rio with other highlights, a 17-day Patagonia crossing between Chile and Argentina, a 10-day Azores island-hopping programme, a 14-day Peru trip covering the Incas, the Andes and the Amazon rainforest, and a 9-day programme of rural walks and coastal trails in the Alentejo.

At the time of writing this profile, the catalogue listed per-person prices for these trips, ranging from £1,750 for the 9-day Aracena Hills itinerary to £7,500 for the 21-day Argentina road trip. Some entries carried labels such as "Bestseller!" or "New!".

Responsible travel and recognition

Pura Aventura presents itself as having been founded on a vision of a kinder, more considered way of travelling, sharing less-visited places in a way that protects and benefits the environment and the people who live there. It states that it is a certified B Corp, a status it says it has held since 2020, and that it is a co-founder of the Travel by B Corp movement.

The company also cites independent recognition and protection: it describes itself as Feefo Platinum 5-star rated and states that it is fully ATOL and ABTOT protected.

How the company works with travellers

Beyond the fixed examples in its catalogue, the operator positions itself around tailor-made planning: travellers share their holiday ideas and the destination experts respond with advice and proposals. The site also publishes a holiday finder, a blog, press and review sections, and a monthly e-newsletter for travel stories and new trip announcements.