Toby Tiger

Toby Tiger: organic baby and children's clothing from birth to eight years

Toby Tiger is an independent British retailer built around a single idea: bright, bold and organic clothing for babies and children up to eight years old. Its own presentation frames the range as sustainable, colourful and ethical, and the catalogue is organised so that a shopper can move from a newborn's first sleepsuit to school-age separates without leaving the site. The company dates its involvement with organic textiles to 1998, a reference it repeats in its own strapline.

A catalogue split between baby, kids and the home

The clothing offer is divided into a baby line and a kids line, each with its own navigation. For babies the store lists babygrows, sleepsuits and bodysuits, tops and T-shirts, leggings, trousers and shorts, dungarees, dresses, jackets and gilets, sweatshirts and hoodies, pyjamas, accessories, gift sets, basics and swimwear. The kids section mirrors much of that structure and adds dress-up costumes. Sizing is handled by age and height together, running from 0-3 months / 56 cm through to 7-8 years / 128 cm, with intermediate steps at 3-6 months / 68 cm, 6-12 months / 80 cm, 12-18 months / 86 cm, 18-24 months / 92 cm, 2-3 years / 98 cm, 3-4 years / 104 cm, 4-5 years / 110 cm, 5-6 years / 116 cm and 6-7 years / 122 cm.

Recurring prints and coordinated collections

Beyond garment type, the shop groups products into named collections that cut across the age ranges: Rainbows, Breton Stripes, Lift-The-Flap Appliques, Twinning Outfits and Clothing Sets. These collections are presented as a way to buy matching or complementary pieces rather than single items. A separate themes menu gathers designs around motifs such as fire engine, farm, tractor, digger, boats, train, transport, dinosaur, flowers, cat, dog and horses.

Toys, homeware and pre-loved pieces

The non-clothing side of the business is substantial. The toy range covers bath toys, educational toys, imaginative play, Montessori-style items, outdoor toys, pretend play, role play, soft toys, play kitchens, wooden railways and wooden toys, again sorted by age from baby to five years and over. Homeware includes soft furnishings and activity and sensory kits. The store also keeps a pre-loved section alongside its new stock, and a gift shop that brings together gift wrap, cards, personalised cards and gift vouchers.

Buying by occasion, price and gift

Shopping filters reflect how the range is actually sold. Clothing can be browsed by price band — £15 and under, £15 to £25, £25 to £35 and £35 and above — and gifts by occasion, with dedicated selections for baby shower gifts, new baby gifts and birthday gifts, plus a gift finder quiz. Seasonal sections for Halloween and Christmas appear in the navigation, and the site promotes new arrivals and sale categories for both baby and kids, along with bundle savings.

Delivery, currency and languages

The store advertises free UK delivery on orders over £50. Its checkout is configured for a long list of countries and currencies, with the United Kingdom and GBP as the default setting, and the interface is offered in English, German and French. A gift note option is available at checkout.