Best Insurance

Best Insurance: an intermediary for income protection and personal cover in the UK

Best Insurance operates as a consumer insurance intermediary in the United Kingdom. The company presents itself as a source of "simple insurance solutions with expert support", combining online purchasing with telephone, email and WhatsApp channels. Its catalogue is organised around protection products for individuals and families, with income protection as the central line and a set of complementary covers for health, property and pets.

Best Insurance is a trading name of Best Risk Management and Financial Service Limited, authorised and regulated by the Financial Conduct Authority (FCA registration number 583497). The registered office is at 4th Floor, Telecom House, 125-135 Preston Rd, Brighton and Hove, Brighton BN1 6AF, with company number 07095571.

Income protection and accident, sickness and unemployment cover

The income protection section is the most developed part of the offer. It includes guides to income protection plans and their benefits, and distinguishes between short-term and long-term income protection. It also explains how guaranteed income protection works and covers the essentials of accident and sickness insurance and personal accident insurance.

Within the same family of products, Best Insurance lists accident and sickness insurance, accident, sickness and unemployment insurance (ASU), unemployment protection insurance and redundancy insurance. Mortgage protection insurance appears both as a standalone product and in a specific mortgage protection for unemployment variant.

Life, health and home-related policies

The life insurance area includes a general guide, mortgage life insurance and a section dedicated to Martin Lewis life insurance. In health, the company offers private medical health insurance. For the home, it lists home contents insurance, and for personal technology, gadget insurance.

Pet insurance specialisations

Pet insurance is treated as a product category with several modalities: lifetime pet insurance, time-limited pet insurance and accident-only pet insurance. The catalogue also includes specific pages for puppies, rabbits, dogs and cats, as well as a guide to what pet insurance is, its history and how it works, and a list of what the site presents as the best UK pet insurance companies.

How the intermediary presents its model

Best Insurance states that it does not only sell policies but also designs its own products and works with a network of insurers to fill coverage gaps and offer tailored solutions. It maintains an in-house underwriting team and advisors. The company says almost every insurance partner it works with has been rated A+.

According to the figures on its site, it has issued more than 1.2 million policies, reports 98% customer satisfaction and states that families trust it. It also cites 15 years of experience in the sector. These data are part of the company's own presentation.

Customer experience and purchase channels

The company says it is rated 4.8 out of 5 by its customers. The site includes individual testimonials that highlight speed in setting up policies, clarity of explanations and treatment by named advisors. Purchasing can be done online, by phone, by email or via WhatsApp.

Editorial resources

Beyond the product pages, Best Insurance maintains a resources section with articles on personal finance and insurance. Among the topics covered are the usefulness of income protection for financial security, whether health insurance is mandatory, health savings accounts (HSA), the tax deductibility of health insurance premiums and what short-term health insurance is.