Bridgend Ford

Bridgend Ford: a family-run Ford dealership in South Wales

Bridgend Ford is a family-owned Ford dealer and servicing specialist based in Bridgend, South Wales, positioned roughly halfway between Cardiff and Swansea and a short drive from Junction 35 of the M4. The business states that it has been trading for over 30 years and has been family run since 1986. It describes itself as an established dealership with a state-of-the-art site and says it serves customers in Bridgend, Port Talbot, Pontypridd, Barry, Neath, Porthcawl, Llandow and Maesteg.

New Ford cars and the electric range

The new-car catalogue covers a broad spread of Ford models, from compact hatchbacks to SUVs and people movers. Among the models listed are the Ford Puma, the all-electric Puma Gen-E, the Ford Focus and Focus Estate, the Ford Kuga, the all-electric Ford Explorer, the all-electric Ford Capri, the All-New Ford Mustang, the all-electric Mustang Mach-E, the Tourneo Courier, Tourneo Connect and Tourneo Custom. The site also references the Ford Fiesta, Ford S-MAX, Ford Galaxy and All-New Ford Ranger in its range navigation.

Prices shown in the catalogue at the time of writing include the All-New Ford Mustang from £55,725, the New Ford Puma from £26,350, the New All-Electric Puma Gen E from £29,995, the New Ford Kuga from £32,095, the All-Electric Ford Explorer from £39,875, the Ford Focus from £28,500, the Ford Tourneo Connect from £33,820, the All-New Ford Tourneo Custom from £56,563, the All-Electric Ford Mustang Mach-E from £43,330 and the All-Electric Ford Capri from £42,075. The All-New Ford Tourneo Courier is listed as available to order from mid 2025, and the Ford Focus Estate is shown as enquire for price.

Used vehicles and the Smart Buy programme

Bridgend Ford stocks approved used cars and says it holds all makes and models in its pre-owned inventory, with online reservation available. The dealership presents its used-car programme under the Smart Buy banner, stating that it provides the same levels of service and support expected by a Ford new-car customer. The stated benefits include a 90-day warranty on every vehicle, no hidden costs or admin fees, and comprehensive safety checks on every vehicle.

Vans, Motability and commercial vehicles

A dedicated Transit Centre handles new and used vans, leisure and motorhomes, and commercial vehicle requirements. The dealership also runs an award-winning Motability team that, according to the company, has provided thousands of Motability cars over the years. For customers new to PiP or recently qualified for PiP, the team offers to explain the process and propose a solution for their motoring needs. The site includes a Motability step-by-step guide, an eligibility checker and an enquiry form.

Aftersales, parts and servicing

The aftersales operation covers Ford Service and Ford Essential Service, parts and accessories, instant tyre quotes, tyre depth checks and fast-fit work, alongside a Ford Service Pro Transit repair pricing section and an Easy Pay option. The site also lists Ford Liive and My Coyote among its services, and provides a valuation tool for customers wishing to value their vehicle.

Buying online and finance

Bridgend Ford offers home delivery or click-and-collect, online reservations, the ability to buy outright or apply for finance remotely, and online appointments that include video vehicle tours, discussion of finance options and part-exchange appraisal. The company states that it is a credit broker rather than a lender and introduces customers to a panel of lenders that includes Ford Credit; it describes itself as not impartial and not an independent financial adviser. Mistsolar Limited, trading as Bridgend Ford, is an appointed representative of ComplianceTrak Ltd, authorised and regulated by the Financial Conduct Authority (FCA No. 914597), with permissions to act as a credit broker and as an agent for insurance distribution activities.

Other brands and dealer services

Beyond Ford, the site references FARIZON and XPENG. It also lists dealer services, careers, sponsors, BEN, reviews, a Best SUVs section and a news area among its navigation options.