Empire Pools

Empire Pools: bespoke swimming pool design and construction in the South East

Empire Pools is a swimming pool builder that presents itself as a premium specialist in custom pool design and construction. The company states more than 17 years of experience and names Essex, Kent, Hertfordshire, London and the wider South East as its service area. It also says its experience includes building pools in international markets such as Australia and South East Asia, which it uses as a reference for bringing global trends to its projects.

The firm describes a complete service that runs from the initial concept through to handover and after-sales support. Its team is presented as supporting clients at every stage of a luxury pool project, from design to final delivery.

Design, build and equipment supply

Empire Pools structures its offer around four areas: design, consultation, construction and equipment supply. The design stage involves working with clients to create a custom pool that matches their vision, including layout and features intended to enhance the outdoor space. The company also offers personalised consultations to guide clients through the project, answer questions and provide advice during decision-making.

Construction is described as being carried out with precision and care by skilled builders, using high-quality materials and advanced techniques. In addition, Empire Pools supplies pool equipment, including filters, fitted covers, cleaning robots and pumps. The company presents this equipment supply as a way to help clients choose the right components for their pool.

On-site consultation and technical assessment

According to the information provided, the process begins with an on-site meeting at the location where the pool will be installed. During this visit, the consultant discusses the client's vision for the pool and the surrounding entertaining area, assesses site access, takes measurements and confirms machinery requirements. This allows the company to calculate excavation allowances and associated costs.

The assessment also covers soil type, ground conditions and nearby structures such as fences, retaining walls and the home's foundations. These factors are used to determine the safest and most cost-effective positioning for the pool. The company also identifies the location of utilities and any potential easements to ensure compliance with council regulations and to prevent obstacles during construction and certification. If utilities need to be relocated, this can be arranged during excavation and included in the quote.

Design, quotation and construction process

After the site assessment, Empire Pools prepares a detailed pool design and a quotation for review. Once the quotation is accepted, the client receives a digital contract by email with all terms, conditions and inclusions, which can be signed online. After signing, the client receives a copy along with the first invoice, marking the start of the build process.

For concrete pools, the company submits the pool design and specifications to an engineer who prepares detailed plans. These plans are then sent to a private certifier for approval. Once approved, the builder or the company's pool supervisor contacts the client to schedule an on-site meeting and finalise the start date. The information provided also mentions excavation as a stage of the process.

Water treatment and filtration technology

Empire Pools states that it uses advanced filtration technology designed to keep water clear and free of contaminants, eliminating bacteria, debris and impurities. The company presents two sanitation options: a mineral salt system and a chlorine system.

The mineral salt system is described as operating with minimal mineral content and using only premium Himalayan crystal salt. According to the company, this creates spa-like water that is gentle on skin and hair, reduces chlorine chemical use, keeps water clear all year round, avoids odours and irritations, and destroys viruses and bacteria. The chlorine system is presented as a popular choice because it is effective, inexpensive and easy to use and maintain, with low cost, clear water, low maintenance and the ability to destroy viruses and bacteria.

Services offered

The company lists the following services in its quote request form:

• New pool builds
• Pool renovation
• Pump room renovation
• Pump installation
• Filter renovation
• Filter replacement
• Heater replacement
• Salt pool conversion
• Pool cover renovation
• Pool cover replacement
• Indoor sauna installation
• Outdoor sauna installation

Coverage and client approach

Empire Pools describes its coverage as Brentwood, Billericay, Ingatestone, Chigwell, Loughton, Buckhurst Hill and throughout Essex, Kent and Hertfordshire. The company emphasises a dedicated team of professionals who support clients through every stage of building a luxury swimming pool, from initial design to final handover and ongoing after-sales service. It also states that it prides itself on customer care and is available to assist with questions or concerns.

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