H2 Creative (Bath) Limited

H2 Creative, a brand and digital studio working on strategy, communications and people

H2 Creative (Bath) Limited operates under the trading style H2 and Be That Difference. The company presents itself as an external "internal" design team for organisations, combining creative and digital production with work on leadership, culture and performance. Its stated focus is helping leaders remove what it calls interference — misalignment, complexity, competing priorities, silos and behaviours that no longer serve an organisation — so that people and teams can perform closer to their potential.

The firm describes two converging backgrounds: more than twenty years of H2 exploring what helps people and organisations change, and Be That Difference approaching the same question through strategy, brand, creativity and communication. The two were brought together on the argument that changing what people see can change what they believe, and that different choices open the way to different outcomes.

Purpose and strategy work

The strategy offer is framed as diagnostic and definition work rather than a fixed package. It includes identifying and defining challenges, stakeholder engagement workshops, brand strategy, brand purpose and value proposition development, audience persona profiling, customer journey mapping and carbon literacy training.

Brand, communications and digital production

On the creative side, the company lists animation and motion graphics, brand architecture, brand guidelines, copywriting, event experience design, graphics and illustration, photography, SEO services, video production and web design and build. This is the area reflected most visibly in the published portfolio, which spans album artwork and print, product showcases and launches, full advertising campaigns, television adverts, websites, marketing support, photography and videography, and print advertising.

People and culture practice

A third strand addresses internal change. The services named are EX (employee experience) mapping sessions, employee persona profiling, sessions and coaching on leading through change, team vision and vision blueprints, embedding purpose through a transformation roadmap, train-the-trainer and manager tools, employee engagement support, and talent engagement and onboarding.

Portfolio and client names

The published project list includes work for Turin Brakes, ITAB, AA Leasing, Hartpury University, The Wine Flyer, AB Dynamics, St Mungo's, Beswick Stone, Tom Speight, Tapnote, Kingstons, Hall & Kay and Winston's Wish. The projects range from album artwork and print to a product showcase, a digital promotion, a full advertising campaign, photography, a product launch, a TV advert, a magazine front line, website and marketing work, a video promotion, print advertising, photography and videography, and website development. The site also reports that an H2 car finished first in class in an MX5 Challenge.

Two offices in the west of England

The head office is in Bradford on Avon, Wiltshire, and a second office operates in Swindon. The company is registered as H2 Creative (Bath) Ltd, with a registered office address in Newbury, Berkshire, held care of James Cowper Kreston. The site gives the company registration number as 12357871.