Cello

Cello, home fragrance from Blaydon

Cello is a family-owned home fragrance business based in Blaydon, in the north east of England, which sells its own collection of diffusers, wax burners, wax melts, fragrance oils and candles. The company presents the range as a bespoke collection built on its prior knowledge of the home fragrance market, developed with perfumers and described on its site through the idea of "the art of mixology".

The catalogue is organised around several product families rather than a single line, and the site states that the collection launched with twelve fragrances.

Wax burners and diffusers

Wax burners form one of the largest parts of the range. The site lists electric wax burners, tealight wax burners and plug-in electric wax burners, and the electric category alone is presented with 67 products. A porcelain line sits alongside the standard models, with straight and barrel porcelain electric wax burners, porcelain tealight burners, porcelain tealight domes and porcelain plug-in electric burners. Recent additions highlighted on the site include a Highland Cow design and a Capybara model.

Diffusers are grouped into ultrasonic diffusers, reed diffusers and car diffusers. The ultrasonic diffusers have their own section with 16 products, and the site also publishes an explanatory page on how ultrasonic diffusers work.

Wax melts, oils and candles

Under fragranced wax and oil, Cello sells fragrance oils, wax melts, naked wax melts and wax medallions, plus a Mixology fragrance oil line. Candles appear as candle jars, celestial candles, scent cups, gemstone candles and spinners, with candle holders and lighters as accessories. The candle category is listed with 37 products and wax melts with 16.

Fragrance families named on the site include Berry Burst, Butter Fudge, Caribbean Coconut, Lavender Fresh, Soft Linen and Spiced Citrus, each with a varying number of products. Individual items shown in the catalogue include wax melts such as Spring Garden, Wildflower Garden, Summer Berry and Berry Burst, scent cups in Lavender Fresh, Soft Linen and Wildflower Garden, and wax medallions in Crisp Cotton, Tropical Paradise, Soft Linen, Spring Garden, Lavender Fresh, Spiced Citrus, Wildflower Garden and Summer Berry.

Celestial, gemstone and zodiac lines

A distinct part of the collection is built around astrology and gemstones. The site groups a Celestial range, crystal car aroma, gemstone candles, a gemstone range and a zodiac range, alongside celestial candles and gemstone candles and spinners. Lighting is a further category, covering Gleneagles lamps, Earth Crystal Lamps, glass lighting and tealight domes, with a parts and accessories section.

Gifting, price bands and other collections

Gifting and ornaments include Gleneagles items, Tales from the Village, the Cello Home Collection and Earth Crystal Lamps. The shop also offers gift price bands under £5, £10, £20 and £30, and the products shown in those bands range from wax medallions at £2.69 and scent cups at £2.99 to wax melts at £4.99 and plug-in electric wax burners at £14.99 and £16.99.

The site describes each fragrance blend as having top, middle and base notes, and states that every Cello product carries a subtle logo intended to signal authenticity. It also publishes care and guidance pages on candle care, fragrance concentration and electric melt burners, and a trade enquiries section alongside a franchise option.

Orders and delivery

Orders are placed through the online shop, which states free standard shipping on UK orders over £30 and 1–2 day delivery options. The site also lists delivery, refund and cookie policies and a newsletter signup offering 10% off a first order.