Choice Hotels

Choice Hotels, a Blackpool hotel group with three properties

Choice Hotels operates a small portfolio of hotels in Blackpool, a seaside town in the north-west of England. The group's website lists three properties under its own banner: The Cliffs Hotel, The Claremont Hotel and The Viking Hotel. Alongside the hotels, the site sets out a rewards programme, a booking channel and a corporate section covering careers and corporate and social responsibility.

The three hotels in the group

The portfolio is presented as a set of named establishments rather than a single address. The site identifies each one individually:

• The Cliffs Hotel
• The Claremont Hotel
• The Viking Hotel

The material does not detail room types, facilities or capacities for any of the three, so the properties are described here only by name and by their shared management under the Choice Hotels brand.

Reservations and booking

Bookings are handled through a central reservations service. The group publishes a single reservations email address and a single telephone number for enquiries, and the site includes a dedicated booking link in its main navigation. The same contact details are repeated in the site's information block, which also gives the group's postal address in Blackpool.

Rewards programme

The site gives the rewards scheme its own section in the main menu, separate from the hotel pages. Beyond its existence and its prominence in the navigation, the available material does not specify how the programme works, what benefits it offers or how guests enrol.

Corporate information

The group publishes a careers section and a corporate and social responsibility section. It also makes available a gender pay gap statement, a document that UK employers of a certain size are required to report. Terms and conditions and a privacy policy complete the legal and administrative pages listed on the site.

Positioning

The site's own presentation describes the hotels as offering comfortable stays, good value and service, and frames the group as among the hotel options available in Blackpool. These are the company's own characterisations rather than independently verified claims.