Cello Electronics

Cello Electronics: British TV manufacturing in Bishop Auckland

Cello Electronics is a family-run company founded by Brian Palmer in 1996 that manufactures televisions at its own purpose-built factory in Bishop Auckland, in the United Kingdom. The company presents itself as a British brand and states that every stage of the process is handled on-site, which it links to consistent quality control. Its catalogue combines televisions with a line of small kitchen appliances, and the business also runs an outlet store and sections for special offers and clearance bargains.

Televisions by type and size

The range is organised around several technological families. Cello sells smart TVs built on Tizen, Web OS and Google TV platforms, alongside non-smart HD and 4K models for buyers who do not need connected features. A dedicated line covers camping and caravan use, including 12-volt televisions intended for caravans, motorhomes, boats and HGVs. Other categories group sets with an integrated DVD player, Bluetooth models and a "Pitch Perfect Sound" line.

Shopping by size is also possible, with bands for 12"–20", 22"–28", 32"–50" and screens over 50 inches, plus a large-screen section. The site describes its TV/DVD combi selection as the largest range of its kind in the UK, a claim made in the company's own presentation.

Outdoor televisions

Cello has introduced a line of outdoor TVs in 55, 65 and 75-inch sizes, all 4K UHD smart models. At the time of writing this profile, the store listed the COD55TZ at £1,299.99, the COD65TZ at £1,799.99 and the COD75TZ at £2,799.99, with stock indicators showing limited availability on the larger units.

Samsung Tizen models and smart features

A newer generation of sets runs on Samsung's Tizen operating system under the Samsung Plus Smart OS. The company highlights Samsung Gaming Hub with Xbox, a customisable home interface for multiple users, Bluetooth connectivity, casting from YouTube and Netflix, and support for Freeview and Freesat.

Kitchen appliances and accessories

Beyond televisions, the catalogue includes air fryers, kettles, toasters, soda makers and microwaves, sold individually or as kitchen appliance bundles. The store also lists routers, brackets, monitors and assorted accessories.

Support, warranty and after-sales service

Cello maintains a UK consumer support team reachable by phone and email, and offers sections for after-sales service, warranty registration, FAQs, instruction books and downloads. The company emphasises that its support staff are its own employees and that callers reach someone able to respond directly. A factory tour is also offered through the website.

The site carried a notice, updated 30 January 2026, stating that a Samsung Tizen software update had affected the BBC iPlayer app and that a fix would be delivered automatically through an over-the-air update.

Policies and company information

The site publishes policies on privacy, returns, shipping, terms of service, environmental matters and modern slavery and child labour, along with product recycling and safety information and a security knowledge centre. It also references a "Feeding Families" initiative and a section on Cello's greener future. Payment methods accepted include American Express, Apple Pay, Diners Club, Discover, Google Pay, Klarna, Maestro, Mastercard, Union Pay and Visa.