Hard To Find Whisky

Hard To Find Whisky: online retail of rare and collectable whisky

Hard To Find Whisky operates as a worldwide online whisky store specialising in rare, collectable and newly released single malt Scotch whisky. The business combines e-commerce with a physical retail presence in Birmingham, and its catalogue extends well beyond whisky into other spirits, Champagne and wine, glassware and gift formats.

Scotch whisky at the core

The Scotch whisky range is organised by region — Speyside, Highlands, Islay, Islands, Lowlands and Campbeltown — and by style, including single malt, blended, grain, peated and single cask whisky. The store also lists independent bottlers such as Gordon & MacPhail, Signatory Vintage, Douglas Laing, Infrequent Flyers, Hunter Laing and Cooper's Choice, alongside featured distillery brands including The Macallan, Ardbeg, Balvenie, Glenfiddich, Springbank and Johnnie Walker.

World whisky and American styles

Beyond Scotland, the catalogue covers American whiskey — bourbon, rye, Tennessee and Kentucky whiskey — with references to Buffalo Trace Distillery and its Antique Collection. Irish whiskey is represented by Bushmills, Midleton, Redbreast, Spot Whiskey, Jameson and Writer's Tears. The rest-of-the-world section includes Japanese, Indian, English, Canadian, Welsh and Swedish whisky, and features brands such as Jack Daniel's, Yamazaki, Hibiki, Woodford Reserve and Midleton.

Old and rare bottles

A dedicated Old & Rare section groups old and rare whisky from Scotland, Japan, America and other countries, with a specific filter for bottles over £2,000. It also separates old and rare spirits — brandy and cognac, Champagne, rum and tequila — and allows browsing by age: 18 year old, 21 year old, 30–40 year old, 40–50 year old and 50+ year old. The section includes limited editions, silent distilleries and old and rare miniatures, as well as a service for selling bottles to the company.

Other spirits, Champagne and wine

The spirits catalogue spans rum (white, gold, dark and navy, spiced and flavoured, and Cuban), tequila (blanco, reposado, añejo, flavoured and mezcal), gin, vodka, cognac and brandy, liqueurs, whisky liqueurs, alcohol-free spirits, absinthe, vermouth, beer and cider, bitters and ready-to-drink products. It also lists BuzzBallz, celebrity spirits, the world's strongest spirits and spirit miniatures. The Champagne and wine area covers brut, rosé, blanc de blancs, demi-sec and vintage Champagne, with brands including Dom Pérignon, Louis Roederer, Moët & Chandon, Pol Roger, Veuve Clicquot and Laurent Perrier, plus sparkling wine and port.

Glassware and gifting

Glassware is grouped by type — tasting glasses, premium Italian glassware, decanters, ice buckets and ashtrays — with collections such as Cibi, Blade Runner, Glencairn, Joe Colombo, Enzo Mari, Ettore Sottsass and Sergio Asti. Gift ideas are sorted by price (under £20, £50 and £100), glass packs, miniature gift packs, spirit bundles, luxury and corporate gifts, birthday and anniversary gifts, and seasonal selections including Christmas and Halloween. Advent calendars are available in 24- and 25-day formats and 12-day formats, with whisky, world whisky, gin and rum versions. The gift section also includes vouchers, tasting sets, fudge and cigars.

Buying, selling and trade services

The site includes a service for selling bottles to Hard To Find Whisky, an affiliate programme and an application route for a trade account. Customer service covers order tracking, delivery information, returns and FAQs. The company maintains a retail store in Birmingham, and the site provides separate contact channels for sales enquiries and for buying.