Hyundai Birmingham West

Hyundai Birmingham West, a franchised Hyundai dealer in Birmingham

Hyundai Birmingham West is a family-owned franchised Hyundai dealer based in Birmingham, in the West Midlands. The business presents itself as a main dealer for the Hyundai range and combines new-car sales with a stock of approved used vehicles, including cars and commercial vehicles. Its own account traces the company back to 1953, when Mr. Derrick Grieveson founded it under the name Worcester Carsales at a first site on Hylton Road, Worcester.

The dealership states that it has served motorists across Shropshire, Herefordshire and the West Midlands for more than seventy years, and it describes itself as a family-run business since 1953. It also reports a group stock of over 1,000 vehicles, with new quality vehicles added daily.

New Hyundai models and electric range

The new-car side covers the current Hyundai line-up. The catalogue shown on the site lists the i10, i20, i30, i30 Tourer, Inster, Kona, Kona Hybrid, Tucson, All-new Santa Fe, Bayon, Ioniq 5, Ioniq 5 N, Ioniq 6, Ioniq 9, Ioniq 6 N and Ioniq 3, each with a link to explore the model and, in several cases, to view new offers or new stock.

Electric and hybrid vehicles form a distinct part of the offer, presented as eco-friendly options. The site also includes a section on whether electric is right for the customer and material on electric driving, alongside dedicated pages for new-car offers and for business and fleet customers.

Used cars, vans and buying services

Beyond new vehicles, the dealership maintains a used-vehicle search with filters for make, model, body type, fuel, transmission, doors, colour, location and age, and with sorting by price, age and mileage. Quick searches are offered for hybrid and electric cars, SUVs, seven-seaters, reduced-price cars, automatics and vans or pick-ups. The inventory area distinguishes used cars, used vans and Hyundai demonstrator vehicles.

The company also buys used cars for cash and invites owners to request a free, no-obligation valuation or to visit the site in person. A separate tool allows customers to value their car online.

Motability, servicing and parts

Hyundai Birmingham West describes itself as a Motability specialist, helping eligible customers with tailored vehicle solutions. On the aftersales side, the site lists servicing and repairs for Hyundai, MOT tests, and parts and accessories, including an online accessory store. The service booking form allows customers to select additional work such as a major service, main service, MOT test, air conditioning service, brake clean or a recall investigation, and to choose a date and an AM or PM slot.

Finance and regulatory information

Finance examples on the site set out cash price, deposit, term, first payment, monthly payments, optional final payment, amount of credit, total charge for credit, total amount payable, admin fee, APR, fixed rate of interest, annual mileage, excess mileage, deposit contribution and commission. Worcester Carsales Limited trading as Hyundai Birmingham West acts as a credit broker rather than a lender and states that it is authorised and regulated by the Financial Conduct Authority under firm number 303948. Finance is subject to status and finance company acceptance, and the company indicates that it typically receives commission from lenders, either as a fixed fee or a fixed percentage of the amount borrowed.

The company is registered as Worcester Carsales Ltd T/A Hyundai Birmingham West, with company registration number 595935. The site also references policies on privacy, cookies, alternative dispute resolution, modern slavery and gender pay gap, together with status disclosure and terms and conditions.

Areas served and customer feedback

The dealership lists the areas it serves around Birmingham, including Birmingham City Centre, Moseley, Kings Heath, Highters Heath, Edgbaston, Harbourne, Hockley, Jewellery Quarter, Selly Oak, Stirchley, Cotteridge, Northfield, Weoley Castle, Quinton, Bartley Green, Kings Norton, Longbridge, Hollywood, Wythall, Smethwick and Oldbury. The information available at the time of writing showed a review score of 4.6 out of 5.