99 Bikes

99 Bikes: a UK bike retailer built around three stores

99 Bikes operates as a bicycle retailer in the United Kingdom, trading under a name that replaces the former Hargroves Cycles identity. The company describes itself as one of the UK's leading retailers of bikes and accessories, with stores in Chichester, Southampton and Walton on Thames. Its catalogue spans complete bicycles, electric bikes, riding clothing, helmets, components and workshop tools, supported by services such as bike servicing and repairs, Click & Collect, Cycle to Work finance and a price match promise.

Bike ranges and the brands on the shop floor

The product structure separates conventional bikes from e-bikes and then breaks both down by riding discipline. On the pedal side, the catalogue lists mountain bikes, road bikes, hybrid bikes, kids' bikes, gravel bikes, folding bikes, full-suspension models and scooters, alongside ex-display stock and bare frames for mountain and road builds. Electric bikes follow a similar logic, with electric mountain, hybrid, road and folding bikes, plus a dedicated e-bike sale section.

Brand representation is broad and explicit. The bike lines include Cube, Specialized, Scott, Orbea, Marin, Cannondale, Merida, Genesis, Bergamont, Ridgeback, Brompton and Dahon. For e-bikes, the named brands are Amflow, Bergamont, Cube, Genesis, Marin, Merida, Orbea, Pedal, Ridgeback, Scott, Specialized and UTO. The retailer also highlights specific model families, such as the Merida Reacto, Specialized Rockhopper, Cube Acid, Specialized Diverge, Specialized Turbo Levo and Marin Bolinas Ridge, and has introduced Pedal as a value-oriented e-bike option.

Clothing, helmets and rider equipment

Beyond complete bikes, 99 Bikes stocks a full layer of rider equipment. Helmets are divided into mountain bike, road, kids and full-face categories, with spare parts available. Footwear covers mountain bike shoes, road shoes, flat shoes, clipped shoes and overshoes. Clothing is organised by gender, with men's and women's base layers, jackets, jerseys, gilets, shorts and legwear, complemented by gloves, hats, socks, eyewear, warmers and rider protection. Giro helmets receive dedicated promotion in the site's merchandising.

Components, accessories and maintenance

The parts catalogue is extensive and aimed at both repairs and upgrades. It includes inner tubes, tyres, tubeless kits and valves, saddles, seatposts and seat clamps, brakes, forks and shocks, pedals and cleats, bar tape, grips, handlebars, headsets, stems and wheels. Drivetrain coverage runs from bottom brackets and cassettes to chains, chainrings, cranksets, derailleurs, groupsets, hubs and shifters. Accessories include car racks, bottles and cages, GPS and cycling computers, lights, locks, nutrition, mudguards, packs and luggage, pumps, turbo trainers, child seats and trailers, and headphones, with Shokz headphones flagged as a new arrival. A tools and maintenance section lists cleaning products, lubricants and grease, and puncture repair tools.

Services around the sale

The store network is supported by a workshop offer covering bike servicing and repairs. Online shoppers can use Click & Collect, and the company advertises a price match promise, Cycle to Work participation with what it describes as all major providers, and flexible finance options including 0% APR, pay in three and PayPal. A 30-day free insurance offer appears among the listed services. Delivery, returns and a customer support contact route are also part of the published information.

Current offers and catalogue signals

At the time of writing this profile, the site's promotional space was dominated by discounts. Examples include a Scott Spark 970 full-suspension mountain bike reduced from £2,699 to £1,389, a Marin Bobcat Trail 5 hardtail reduced from £949 to £729, and a Marin Bobcat Trail 4 reduced from £769 to £629. Other listed models included the 2026 Scott Contrail 30 and Contrail 20 hardtails, the 2025 Marin Rift Zone 1 full-suspension bike, the 2026 Scott Scale 930 and Scale 935 hardtails, the 2026 Scott Sub Cross 20 hybrid and the 2025 Scott Scale 400 kids' bike. The homepage also advertised bikes from £99, up to 45% off Specialized and mountain bike deals of up to 48% off.

Store footprint

The company's own store locator names three locations: Chichester, Southampton and Walton on Thames. These are the physical points of sale behind the online catalogue and the workshop services described on the site.