The Aqua Factor

The Aqua Factor: individually selected Bettas sold online from the UK

The Aqua Factor is a UK online retailer specialising in Siamese Fighting Fish, also called Betta fish. Its catalogue is built around individual specimens rather than generic stock: each fish is photographed and, according to the company, filmed individually so that a buyer can identify the exact animal they will receive before ordering. The shop presents itself as a specialist in sourcing Bettas and states that every fish in its care passes through quarantine and health monitoring before being offered for sale.

How the Betta catalogue is organised

The store separates its livestock into several sections, which structure the buying process:

• Top grade male Bettas
• Male Bettas
• Female Bettas
• Discounted male Bettas
• Discounted female Bettas

Listings carry an individual reference code, the sex, the tail type and a colour or pattern description. Among the female entries shown at the time of writing were Halfmoon and HMPK (short-finned) fish described as Galaxy Candy Nemo Koi, Orange Galaxy Fancy, Red Galaxy Star, Yellow Galaxy Koi and Fancy Nemo Koi. Prices in that selection ranged from £15.99 to £24.99, with one fish noted as having a lump on its side offered at a reduced £10.00 from £19.99.

Beyond Bettas: reef stock and aquarium supplies

Although Bettas are the core of the business, the site also includes a reef store and a section of aquarium products, plus live foods. A customer order form is available for buyers who need to place a specific request, and the shop operates a loyalty points scheme, gift cards and a refer-a-friend programme.

Care information and after-sales support

The company publishes care material covering feeding, tail types and care files, aimed at both experienced Betta keepers and first-time buyers. It also states that its involvement continues after a sale, with advice, guidance and aftercare intended to help the fish settle into a new aquarium. The site carries pages for terms and conditions and for its pet shop licence.

Delivery and reviews

Fish are delivered throughout the UK, according to the company's own description of its service. A dedicated postage page sets out the shipping arrangements, and a reviews page collects customer feedback. The shop also maintains a blog.