Sonagi

Sonagi, a curated shop for Korean masks and patches

Sonagi is an online retailer built around a single category: facial masks and patches. Its stated approach is to search the market for new masks every month, assess what works and stock only the products it considers genuinely worth applying to the skin. The shop describes its focus as skin longevity, meaning healthy and functional skin, and frames its current sourcing around Korea.

The range is organised into collections rather than a single catalogue: Bestsellers, Anti-Ageing, Sensitive, Hydration, Acne & Blemish, Pigmentation & Brightening, Vegan, Gifts, and Hydrogel and Collagen. The site also promotes a "Best of Korea" Advent Calendar and a subscription box advertised with 50% savings on masks.

Own label products made in Korea

Beyond reselling third-party masks, Sonagi develops its own line, described as made in Korea, shaped by results and designed for skin longevity. The own-brand items listed include:

• Microneedle Eye Patches, dissolving microneedle patches for targeted active delivery, flagged as back in stock.
• Beauty of Time Wrinkle Patches, oil-gel patches with active ingredients.
• Drop of Gold Eye Patches, presented around a luxury travel concept.
• Matcha Me Time Hydrogel Collagen Eye Patches, formulated with matcha caffeine to reduce puffiness.

The monthly subscription and how it works

The subscription box is the commercial core of the offer. Customers receive a changing selection of masks each month, and the site states that the assortment rotates, so subscribers encounter products they would not find in British stores. Subscribers can delay the next delivery and reorder favourite masks. A loyalty scheme adds gifts over the life of a membership, and the discount on further purchases increases the longer a customer stays subscribed. The site mentions a welcome gift such as a gua sha and a loyalty gift at around four months.

Third-party masks in the current edit

The October edit of bestsellers, described as daily go-to masks, lists Returnu Pore Shooter Mask, BIODANCE Purple Rejuvenating Caviar PDRN Real Deep Mask, Mixsoon Bifida Mask Pack and Re:dence Hyaluron Cool Soothing Mask. These sit alongside the own-brand patches in the shop.

Delivery, support and shopping tools

Free UK delivery applies to orders over £35. The site provides a contact and FAQ section and an AI chat assistant, ChatKBT, for questions about skincare, masking and product choice; the site itself notes that the assistant can make mistakes and that medical advice should come from a doctor. Customer feedback quoted on the site, attributed to Shop.app and TrustPilot, repeatedly highlights the quality and variety of the Korean masks, the monthly rotation, the loyalty gifts and the value of the subscription.