Nail Polish Direct

Nail Polish Direct: salon nail products sold online

Nail Polish Direct is a British online retailer specialising in nail care and nail cosmetics. Its catalogue is built around salon-professional brands and covers both the products used by nail technicians and those aimed at home users. The company presents itself as an official stockist of salon-quality nail care products sourced from brands around the world.

The retailer describes itself as the largest stockist of nail polish in Europe, a claim that appears in its own presentation and is supported by the figure it gives of more than five thousand nail polish colours. It also states that it is an official UK stockist and that it dispatches orders the same day, with next-day delivery available.

Nail polish and colour range

The core of the assortment is conventional nail polish, organised by product type, colour and brand. The catalogue distinguishes basecoats, topcoats and treatment basecoats, alongside lines marketed as vegan-friendly, cruelty-free and halal and breathable. It also includes nail art products, drying agents, removers and thinners, and nail polish sets.

Colour browsing is structured by shade, with categories such as clear, glitter, beige, pink, black, blue, brown, burgundy, cream, gold, green, grey, holographic, nude, orange, pastel and neon, purple, red, rose gold, silver, teal, white, yellow and mixed colours. Among the nail polish brands listed are China Glaze, CND, Cuccio, Jessica, Le Mini Macaron, Leighton Denny, Manucurist, Mavala, Morgan Taylor, NailBerry, Nails inc, OPI, OPI Infinite Shine, OPI Nature Strong, Orly, Piggy Paint, Pretty Pro and Zoya.

Gel polish, builder gel and professional systems

Gel products form a second major block. The store separates TPO-free, HEMA-free and TPO and HEMA-free gel polishes, and also lists builder gel, gel basecoats and topcoats, hard gel, polygel and gel nail art. Related equipment includes nail drills, UV/LED lamps and dust collectors, while the accessories section covers soft gel tips, dehydrators, primers, cleansers, removers and gel brushes.

Gel brands named in the catalogue include Aprés, Chaun Legend, Cuccio, DND, Elegelli, Gelish, Glitterbels, Halo, Kiara Sky, Manucurist, NailBerry, OPI GelColor and Pretty Pro. The retailer highlights next-generation Gelish soak-off gel polish and Kiara Sky Gel Pro shades formulated without HEMA and TPO.

Acrylics, manicure and pedicure

Beyond polish and gel, the catalogue covers acrylic powder systems: dip powder, basecoats and topcoats, nail tips, acrylic liquid, acrylic brushes, brush cleansers, kits and sets, and acrylic accessories. Acrylic brands mentioned include Artistic Colour Gloss, Candy Coat, Cuccio, Gelish, Glitterbels, Halo, Kiara Sky, Outlet, Pretty Pro and The Edge Nails.

The manicure and pedicure area groups strengthening, growth, maintenance, conditioning and shine treatments, together with nail files and nail care sets. Tools and accessories include cuticle care, cuticle oil, and cuticle pushers and nippers. False nails are sold as press-on false nails, soft gel nail tips and nail tips, alongside nail glitters and nail glue and tip adhesives.

Skin care, lashes and gifting

The retailer extends beyond nails into adjacent beauty categories. Skin care includes face cleansers, face moisturisers, face treatments, body lotions, body buffers and cleansers, waxing and masks. A separate section covers eyebrows and eyelashes: strip eyelashes, individual eyelashes, eyelash and eyebrow tints, eyelash adhesives and removers, and related tools. The site also has a gifting section.

Treatments for natural nails

For customers looking after their own nails, the company points to treatment lines such as OPI Nail Envy and Mavala Nail Care, presented as products to keep natural nails in good condition. It also offers HEMA-free gel polishes intended for use both at home and in the salon.

Brands and collections

The brand directory is extensive and includes Apraise, Aprés, Ardell, Artistic Colour Gloss, Artistic Colour Revolution, Candy Coat, Chaun Legend, China Glaze, CND, Cuccio, Dear Sundays, Deborah Lippmann, DND, Elegant Touch, Elegelli, Entity, Essie, Eylure, Famous Names, Footlogix, Gelish, Glitterbels, Halo, Jessica, Kaeso, Kiara Sky, Kiss Inc., L'Atelier Green, Le Mini Macaron, Leighton Denny, Manucurist, Mavala, Morgan Taylor, MoYou London, Nail Pro, NailBerry, Nails inc, OPI, OPI GelColor, OPI Infinite Shine, OPI Nature Strong, Orly, Piggy Paint, Pretty Pro, Red Carpet Manicure, Sally Hansen, Salon System, Seche, SensatioNail, Spongelle, Strictly Professional, SuperNail ProGel, The Edge Nails, Tropical Shine, Vina, Voesh New York and Zoya.

Seasonal and themed collections are grouped separately, including OPI opICONS Spring 26', OPI Lacquer, Infinite Shine and Gel Color, Kiara Sky Dip Powder, Gel Colour, Lights & Tools, Mavala Maestra Pop Wave Summer 25', Neo Nudes 25', Gelish Bougie Autumn 26', Keep It Juicy 26', Prism Blooms 26', Aprés Astral Summer 25', Silk Cover Soft Gel Tips, Halo Autumn Diaries, Summer Nights and The Garden Party 26', and DND TPO Free, DND Daisy and DND DC lines, with a coming soon section.

Pricing and shopping features

The store displays prices in pounds sterling with the option to show them including or excluding VAT, and offers a currency selector for Canadian and Australian dollars, yen, euros, US dollars and pounds. Product listings show current and previous prices with the saving indicated; for example, the OPI & M&M'S 2026 collection items were listed with reductions at the time of writing this profile. The site also provides a wishlist, an account area and customer reviews on selected products.