Good Wash Day

Good Wash Day: organic cotton hair towels made in the UK

Good Wash Day is an independent, female-founded brand that designs and manufactures hair towels and headbands from certified organic jersey cotton. The company states that its products are made in the UK and that it is a certified B Corporation. Its range is aimed at all hair types, from straight to coily, and includes specific products for curly hair and plopping.

The brand reports that its hair towels have been recognised with several awards: Good Housekeeping Best Hair Towel 2026, Woman & Home Best Hair Accessory 2025 and Marie Claire Best Hair Towel 2025. It also states that it has sold more than 28,000 units worldwide and that its products are trichologist approved.

Fabric and design approach

The core of the product is the fabric: organic jersey cotton, chosen for being naturally smooth and gentle on wet hair. According to the company, traditional towels and some microfibre wraps have a rougher surface that can increase friction and frizz, while its jersey cotton reduces this effect. The fabric is lightweight and slightly stretchy, so the towel holds itself in place without buttons or fasteners; the user simply wraps and tucks.

The company highlights balanced absorbency: the towels absorb excess water without stripping moisture from the hair or roughening the cuticle. A regular-sized towel weighs 140 g, which the brand notes is almost a third of the weight of a similar-sized terry towel.

Product range

The catalogue includes several hair towel styles and headbands, with variations in colour and print. The main products listed are:

• Organic Jersey Cotton Hair Towel – Plain Colours (available in multiple colours, including Hot Pink, Teal and Clementine).
• Organic Jersey Cotton Hair Towel – Leopard Print (in Stone Leopard, Mint Leopard and Pink Leopard).
• Organic Jersey Cotton Hair Towel – End of Line | Reduced (in Black Leopard, Grey Rainbows and Pink Rainbows).
• XL Organic Jersey Cotton Hair Towel – For Very Long Hair (in Willow, Navy and Violet, among others).
• Regular Organic Jersey Cotton Headband (in Teal Poppy, Hot Pink and other colours).
• Large Organic Jersey Cotton Headband (in Stone Leopard, Violet and Teal, among others).

The site also mentions reusable face cloths and accessories as part of the wider product offering. Sizes are specified for the hair towels: the Regular size measures 98 cm x 58 cm and is described as suitable for most hair types and lengths; the XL size measures approximately 130 cm x 58 cm and is designed for very long hair (below bra-strap length) or very thick hair.

Customer-reported results

Good Wash Day cites a survey of 564 customers in which 97% noticed less frizz, 92% reported healthier hair, 92% enjoyed faster drying time and 88% experienced less breakage. These figures are presented as customer perceptions, not as clinical claims. The product pages show individual review counts, such as 921 reviews for the Plain Colours towel and 161 for the Leopard Print towel, and the site displays an aggregate rating of 1728 reviews with 94% five-star ratings at the time of writing this profile.

Positioning and audience

The brand positions its towels as a gentler alternative to synthetic microfibre wraps, with an emphasis on responsible production and longevity. It states that the products are suitable for post-chemo and thinning hair, as well as for plopping curls. The company also operates a wholesale line and maintains a blog with advice on hair care, plopping and hair loss support.

Awards and recognition

In addition to the awards mentioned above, Good Wash Day states that it has been featured on BBC Dragons' Den. The company presents itself as a five-time winner of Best Hair Towel, although the specific years and awarding bodies for all five are not detailed in the available text.