Beautyflex

Beautyflex: online beauty retail for Afro and European hair and skin care

Beautyflex is a UK-based online shop specialising in Afro and European hair care and skin care products for men and women. The retailer presents itself as an official stockist of more than 100 new and established beauty brands from the UK and around the world. Its catalogue spans natural hair care, skin care, make-up, hair extensions and hair accessories.

The store operates through its own e-commerce site, beautyflex.co.uk, with prices displayed in USD, EUR, GBP and CHF. Orders within the UK above £50 qualify for free shipping, and Klarna is offered as a payment option with pay-in-30-days or three instalments. A 10% discount on the first order is promoted through the code "Welcome" at checkout.

Product range

The site is organised around several core categories: natural hair care, skin care, make-up, hair extensions and hair accessories. Among the brands and lines featured on the homepage are Remy Chaser, Rosemary Oil Hair Growth, Afnan 9pm, Xpression Braids, Weave on Cherish, As I Am, Organiks, Shea Moisture, Shine n Jam, Mielle, Wild Growth and Boho Style.

Specific products listed include X-Pression Pre-Stretched Braiding Hair Extensions (46 inch), made from Kanekalon fibre and available in a wide range of shades, and Crazy Color Semi-Permanent Hair Color Cream, offered in numerous colours. The homepage also features EOS Body Lotion in a 16oz (473ml) format.

Braiding hair and colour options

Braiding hair is a prominent part of the offer. The X-Pression pre-stretched braiding hair is presented as suitable for both professional and at-home braiders, with pre-stretched fibre intended to reduce tangling and deliver smooth, natural-looking braids. Colour choices for this line include Jet Black, Natural Black, Dark Brown, Medium Brown, Medium Chestnut, Light Chestnut, Strawberry Blonde, Auburn, Dark Auburn, Burgundy, Blonde and various ombré and fashion shades.

Crazy Color semi-permanent dye is stocked in an extensive palette, from natural browns and blondes to vivid fashion tones such as Vermillion Red, Capri Blue, Pine Green, Canary Yellow, Lavender and UV-reactive shades. The site also lists a tint brush among the related accessories.

Brands and product discovery

The homepage highlights trending items and popular products, and the navigation includes sections for Braids, Boho Braids Curls and a "Shop the look" feature. Customer reviews are displayed under a "Let customers speak for us" heading. The site also provides a customer service section and a newsletter sign-up.

Customer service and contact

Customer service can be reached by telephone on 02036019566 or by email at help@beautyflex.co.uk. The site states that checkout is secure.