Ahuva

Ahuva: plant-based hair and skincare sold online in the UK

Ahuva is an online retailer of hair and skincare built around unrefined shea butter, carrier oils and a small line of handmade accessories. Its catalogue combines single-ingredient botanical oils with whipped butters and practical hair tools, presented under the tagline "Natural. Organic. Botanic." The shop operates through its own website and ships within the UK, with free delivery advertised on orders above £100.

Oils and butters in the catalogue

The product range is dominated by cold-pressed and organic carrier oils sold as individual items. At the time of writing, the shop listed organic baobab oil, organic argan oil, organic castor oil, organic almond oil, organic virgin olive oil, hemp seed oil and organic fractionated liquid coconut oil. A whipped butter appears as a newer addition, described as supporting cooperatives. Prices shown in the catalogue ranged from £5.99 for the olive oil to £12.99 for the baobab oil.

Hair accessories and gift sets

Alongside the oils, Ahuva sells a set of low-cost hair accessories: silk bonnets in adult and children's versions, silk scrunchies, a detangling brush, a dual-ended edges brush and comb, and wide-tooth combs in various colours. The children's bonnet and the adult bonnet are both presented as collaborations with LFN. A Ghanaian exfoliating net, listed as Sapo, is offered in two sizes, and a summer bundle called the Ahuva Sunshine Glow Oil Collection is priced at £44.99.

Sourcing and the company's stated ethos

The company describes its products as handcrafted from organic, plant-based ingredients and states that it sources ethically from farmers in Africa, Asia and South America, with support for Fair Trade and sustainable livelihoods. Its stated principles are sustainability, zero waste, vegan formulas, recycled materials and fair trade. Ahuva also says it donates 10% of all profits to a charity mission aimed at educating, upskilling and building up third-world villages so that farmers can generate sustainable incomes.

Origins of the brand

The business traces its starting point to 2019, when it began as an interest in long-term nail and skin health. It credits its inspiration to the founder's grandmother, described as "the queen of herbs and natural remedies." That personal history is presented as the background to a wider mission of making hair and skincare that is, in the company's words, good for the customer and good for the world.

Refill and recycling scheme

Ahuva promotes a return-and-refill programme under the heading "Recycle with Us," summarised as "Return, refill, repeat." The scheme is presented as part of the company's environmental positioning rather than as a separate product line.

Customer contact

The company states that customers can reach it by email, live chat or phone, and it also offers contact through WhatsApp. A contact form is available on the site for written enquiries.