W7 Makeup

Face makeup and complexion products

W7's face catalogue includes foundation, tinted moisturiser, primer, concealer, powder, blusher, bronzer, highlighter, contour products and finishing sprays. Shoppers can browse palettes and complexion categories as well as new arrivals and featured products. Individual listings show shades, formats and prices; customers can use the product information to compare coverage, finish and colour choices rather than relying on a category label alone.

Eye and lip collections

The eye department includes eye primer and brightener, eyeshadow palettes, eyeliner, mascara, eyebrow products and false eyelashes. Lip products include lipstick, gloss, liner, balms and palettes. The store also highlights gift sets and bundles, with a seasonal advent calendar among the featured collections in the captured page. Customers can navigate by feature or product type and check the shade and contents on each listing.

Skincare, nails and body care

Beyond colour cosmetics, W7 lists SPF, cleansers and scrubs, toners and serums, moisturisers and creams, face masks, hypoallergenic skincare and skincare accessories. Its wider beauty menu includes bath and body products, body mists and fragrances, nail polish, nail treatments, false nails, nail sets and nail tools. These categories allow shoppers to build a broader beauty order, while ingredient and usage information should be reviewed on each product page, especially for personal sensitivities.

Tools, gifts and browsing features

The catalogue also covers brushes and sponges, beauty tools, haircare accessories, seasonal gift sets, exclusive bundles, gift cards and a collection called Mini Heroes. W7 provides search, account and cart functions, a rewards area and a quiz. The navigation separates face, eyes, lips, skincare, nails, tools and gifting, making it possible to browse by the type of product or by a present-oriented collection.

UK storefront and online orders

The captured site offers UK and US storefront choices and a country selector, with prices shown according to the selected region. It advertises that free shipping may be available, but the applicable minimum and terms should be checked for the destination at checkout. Customers can review the current delivery and return information and use the store's social channels for brand updates. Promotions and seasonal products change; the live listing is the source for current price, stock and bundle contents.