The Underfloor Heating Store

The Underfloor Heating Store: electric and water underfloor heating online

The Underfloor Heating Store is an online retailer specialising in underfloor heating systems and related components. Its catalogue covers both electric and water-based solutions, alongside thermostats, insulation boards, fixing systems, adhesives and levellers, and a broader energy efficiency range. The company presents itself as a source for complete systems and individual parts, with tools designed to help customers specify a kit before buying.

Electric underfloor heating and accessories

The electric range includes heating mats, heating cables and foil systems, as well as in-screed solutions. Accessories listed for this category include insulation boards, thermostats, decoupling mats, thermal imaging cameras, electrical components and installation tools. Products are organised by floor type, with sections for tile, wood, carpet, vinyl and laminate installations.

Water underfloor heating kits and components

For water systems, the store offers low profile kits, standard output kits, high output kits and multi-room kits. The components section covers fixing systems, pipes, manifolds, wiring centres, thermostats, couplings and valves, thermal imaging cameras, actuators, pumps and tools. As with electric systems, shopping can be filtered by floor type.

Thermostats and smart heating controls

Thermostats are grouped into WiFi, digital, manual dial, wireless and programmable models, plus hot water programmers, smart heating controls and wiring centres. The range is divided between controls for electric underfloor heating and controls for water underfloor heating. The site also introduced the Protouch iQ thermostat range, described as designed for modern smart homes.

Kit builders and design support

The company provides two online kit builders: one for electric underfloor heating and one for water systems. The electric kit builder is presented as a way to design a custom heating kit in minutes, for both renovation and new-build projects. The store also states that it offers free CAD designs tailored to each space, with the aim of producing a precise layout for efficient installation.

Brands, warranties and trade services

Brands named across the catalogue include ProWarm, Floorwarmers, Warmup, Wavin, Polypipe, John Guest, Heatmiser, Salus, Hive, Ultra Tile, Mapei and BAL. The store advertises industry-leading warranties and states that many products come with lifetime warranties. It also offers a trade account, a price match promise and next-day delivery. At the time of writing this profile, the site displayed a 10% discount on all ProWarm products, ending 18 October 2026.

Beyond underfloor heating

The wider catalogue extends into energy efficiency products such as air source heat pump kits, hot water cylinders, EV chargers, electric water boilers, solar thermal, skirting board heating, air conditioning and solar PV panels, accessories, inverters and storage units. It also includes wet room products — shower trays, screens, wall panels, tiles, installation tools and towel radiators — and a plumbing section with plastic pipe and fittings, copper and brass connectors, steel fittings, heating pipe manifolds and plumbing tools.

Advice and customer support

The company states that its underfloor heating experts are available on weekdays and that technical staff are fully qualified to handle enquiries. It maintains a knowledge hub with guides on underfloor heating, installation, running costs, manifolds and thermostats, as well as manuals, videos and a consumer product guide. The site also includes a showroom, a find-an-installer service and a blog.