DSG Automart Barrow

DSG Automart Barrow: approved used cars and workshop in Barrow-in-Furness

DSG is the trading name of D Stoker Group Ltd, a family-owned and family-managed business that has served the motoring needs of the Furness Peninsula, the Lake District and the Morecambe Bay area since 1960. The company now runs a single site on Ironworks Road in Barrow in Furness, where it combines used car sales with servicing and repair work.

Renault and Dacia authorised repairer

The workshop carries out warranty work as an authorised Renault and Dacia repairer, alongside servicing and repair for all makes and models. The company describes itself as one of Renault's longest-serving partners, having worked with the brand since 1960. Class IV and VII MOT facilities are available on site.

Workshop services listed on the site

• Renault servicing
• Dacia servicing
• All makes and models servicing
• MOT testing, including Class IV and VII
• MOT service plans
• Tyres
• Payment Assist
• Supagard paint and interior protection
• Vehicle valuation through a Value My Car tool

Approved used vehicle stock

The site presents a searchable inventory of approved used cars, with filters for make, model, price, transmission, fuel, vehicle age and mileage. The listings shown at the time of writing included a 2019 Renault Captur Iconic TCe at £7,995, a 2026 Renault 4 110kW Iconic+ 52kWh at £24,995, a 2026 Dacia Sandero Stepway 1.0 TCe 90 Extreme at £15,995, two 2023 Renault Captur E-Tech full hybrid 145 Techno models at £16,995, a 2017 BMW 2 Series M240i convertible at £17,495, a 2026 Dacia Duster 1.8 Hybrid 155 Journey at £24,495, a 2022 Dacia Duster 1.0 TCe 90 Comfort at £11,995, a 2018 Dacia Duster 1.5 dCi 110 Prestige at £9,995 and a 2017 Vauxhall Viva 1.0 SL at £6,495. Each entry carries a registration, transmission, mileage and fuel type.

Finance and regulation

D Stoker Group t/a DSG is authorised and regulated by the Financial Conduct Authority under FRN 311176. The company states that it acts as a credit broker rather than a lender, introducing customers to a limited number of lenders, and that its permitted business is arranging consumer credit and general insurance agreements. It discloses that it typically receives a fixed commission calculated by reference to the vehicle model or the amount borrowed, without affecting the interest charged, and that funding partners provide preferential rates for vehicle stock plus financial support for training and marketing. It also receives commission from its insurance partner as a percentage of the premium paid.

Four generations of the Stoker family

Deric Stoker founded the business in 1960 and was later joined by his son Iain at the age of 16; Iain remains managing director. Iain's son Jonny joined at 16 and has looked after the sales operation for 25 years, and the fourth generation, Jonny's son Elliott, started with the company in 2025. The company presents this continuity as the basis of a personable service and atmosphere, in contrast with larger dealer groups where, in its words, systems and processes have to take priority.

Customer feedback shown on the site

The site displayed an overall rating of 4.7/5 in its header and 4.9/5 alongside a set of customer comments dated between June and September 2026. The reviews name individual staff members, including Ian, Jonny, Rob and Andrew, and repeatedly mention a no-pressure approach, help with paperwork and finance, and the transfer of a personalised number plate. These are individual accounts rather than a verified summary of the business.