Rexell Products

Rexell Products: niche toiletries and private label supply from Barnet

Rexell Products is a UK-based manufacturer and distributor of niche-market toiletries and health and beauty products. From its address at 209 Crescent Road in Barnet, Hertfordshire, the company has built a business around personal care and beauty brands, confectionery, male grooming and footcare. It describes itself as having been established for over 20 years.

The company positions itself as one of the UK's leading suppliers of niche-market products and private label lines, a claim that appears in its own presentation. Its customer base spans household-name retailers, distributors, health food stores, wholesalers, chemists, online stores and the export market.

Reach into independent pharmacies and health stores

Rexell's distribution model relies on wholesalers to reach what it describes as the UK's 7,000 independent pharmacies and 2,000 health stores. Alongside this, it supplies many multiple retailers with their own branded products. The company states that it benchmarks all potential brands against its network of wholesalers, retailers and online sellers, and that it evaluates every opportunity before adding a brand to its portfolio.

Brands and product categories

The product range listed on the site covers several distinct areas:

• Personal care and beauty: Astroglide, Noxzema (under the Rexell name), Proraso and Malki Dead Sea.
• Male grooming: Personna Blades, Razorpit and Shavemate.
• Footcare: Ever Ready Footcare and Titania Footcare.
• Hair accessories: Ever Ready Hair Accessories.
• Confectionery: Cavalier Sugar Free Chocolate, Rocky Mountain Marshmallows and Darrell Lea Licorice.

BaKblade 2.0 also appears among the listed products. The site provides a wholesale product list available for download in PDF and Microsoft Excel formats.

Private label development and drop shipping

Rexell highlights private label development as a core strength, citing what it describes as a commitment to quality, competitive pricing and efficient production processes from design through to delivery. The company also offers a drop ship service, listed as a separate line of activity alongside its brand distribution. It presents its customer service and stock solutions as designed to make purchasing stock straightforward for its client base.

How Rexell works with its clients

The company describes its approach as securing quality products at competitive prices and supplying what customers need when they need it. Its stated focus on new and unique products has guided its expansion across personal care, confectionery, male grooming and footcare. For businesses interested in opening an account, Rexell directs enquiries to its Barnet address, telephone number and email.