Algram Modern Living

Algram Modern Living: contemporary furniture from European makers in Ballymena

Algram Modern Living is a family business trading since 1958 that runs a showroom at Bridgewater House in Ballymena, County Antrim. Its catalogue is built around modern and contemporary furniture, with sofas, chairs, dining, living and bedroom ranges plus fireplaces. The company states that all of its products are European made, most of them from Italy and the remainder from Belgium, Germany or France, and that it does not import from sources it considers low quality or ethically questionable.

A showroom organised by room

The Ballymena premises is presented as a set of spacious galleries where pieces from what the company describes as Europe's most lauded contemporary designers are displayed. Customers are encouraged to touch and try the furniture rather than buy from photographs, and senior consultants are described as available on the floor to guide clients through the different collections. The company says it regularly receives visitors from across the island of Ireland and arranges appointments for those travelling long distances.

Made-to-measure pieces and individual pricing

Every item sold is described as bespoke and made to the customer's requirements, which is why the showroom does not display price tags. The final price is calculated per piece according to the chosen size, style detail, fabric and finish. The company presents this as offering value without hidden extras and argues that the real measure of value lies in the quality and longevity of the furniture. Buyers choose the shape, the finish — leather, fabric, ceramic or wood — and the colour, with the range offered in a wide palette.

Consultations and delivery

Algram offers both showroom visits and booked consultations, and states that appointments can be arranged outside usual working hours when needed. It recommends measuring the space and bringing photographs of the room, flooring and interior style before a visit. Delivery is handled by two-person teams on the promised day; the company says the crew places the furniture where the customer wants it, including upstairs, unpacks and checks it, and removes the packaging.

Mattresses and named brands

Beyond furniture, the range extends to mattresses, with Harrison Spinks cited among the brands stocked. Customer accounts published on the site describe advice on spring counts, brands and styles, and one buyer reports a four-week wait between order and delivery of a mattress.

Reputation as presented on the site

The site displays a rating described as "Good" based on 88 reviews, attributed to Google through the Trustindex verification widget. The published testimonials refer to friendly and knowledgeable staff, help with short-notice delivery, assembly of a bed on arrival and free delivery in one case. These are individual customer accounts rather than an independent assessment.

Who runs the business

The company identifies Darius Graham as company director and Austin Graham as sales executive, and describes itself as a family business that has passed through successive generations since its founding.