Williams Handbaked

Williams Handbaked, a Lancashire family bakery

Williams Handbaked is a family bakery based in the heart of Lancashire, founded by Valerie Williams twenty-five years ago. The business describes itself as well known for its luxury biscuits, giant Eccles cakes, gooey flapjack, traybakes and loaf cakes. Its products are sold in garden centres and farm shops, and can also be ordered directly from its website.

Biscuits and baked ranges

The biscuit range is the core of the catalogue. It includes ginger biscuits described as fiery, oat biscuits in an Oaty collection of five varieties, all-butter shortbread based on a traditional Northern recipe, fruit Shrewsbury butter biscuits with a recipe originating from 17th-century Shropshire, chocolate chip butter biscuits, and several chocolate-dipped versions such as milk chocolate ginger, milk chocolate oat, white chocolate oat, white chocolate and lemon ginger, and milk chocolate and orange ginger. Other varieties listed are oat biscuits with honey, sultana and cinnamon oat biscuits, and ginger biscuits with lemon.

Beyond biscuits, the bakery produces traybakes, flapjacks, loaf cakes and Eccles cakes, which are presented as a signature product alongside the biscuits.

Gift hampers delivered by post

The website is organised around a collection of curated gift hampers packed with the bakery's bakes. The range includes the Biscuit Hamper Gift Box, the Big Biscuit Hamper Gift Box, the Classic Hamper Gift Box, the Chocolate Hamper Gift Box, the Big Chocolate Hamper Gift Box, the Ginger Biscuit Hamper Gift Box, the Oaty Biscuit Hamper Gift Box, the Signature Hamper Gift Box, the Favourites Hamper Gift Box and the Big Favourites Hamper Gift Box. The hampers are positioned as gifts, including for self-gifting.

At the time of writing this profile, the listed prices ranged from £24.95 for the Chocolate and Favourites boxes to £58.95 for the Big Biscuit Hamper Gift Box. The site also offered a branded jute bag for £4.95 and stated that a free gift note is included with every order and that delivery is free on orders over £50.

Wholesale and corporate gifts

In addition to direct online sales, the business has sections dedicated to wholesale and corporate gifts, which indicates supply to trade customers and companies alongside its retail activity.

Customer feedback

The site states that the bakery is rated Excellent and refers to five-star reviews, without specifying in the available text which review platform produced that rating.