Victoria Fiona

Victoria Fiona: new, ex-display and pre-loved baby equipment

Victoria Fiona is a UK-based retailer of baby products that combines brand-new items with ex-display stock and pre-loved equipment. The shop's catalogue is organised around four groups: travel systems and pushchairs, strollers, car seats, and all other products. Its own presentation states that new stock arrives weekly and that prices are kept competitive.

The business began as a hobby during the COVID lockdowns, when its founders started sourcing and sharing quality baby products at accessible prices. It has since become a full-time activity run by parents of two boys, who describe their approach as parent-to-parent advice.

How pre-loved stock is prepared

Second-hand items are not simply resold as received. According to the company, preloved stock is sourced, serviced, cleaned, sanitised and prepared before being offered to a new family. Alongside this refurbished second-hand range, the shop stocks ex-display units and brand-new products, so the catalogue mixes the three conditions.

Product range shown in the catalogue

The featured items at the time of writing illustrate the type of stock handled, from compact cabin-approved strollers to full travel systems and carrycot combinations:

• Cosatto Yo! Compact Lightweight Cabin Approved Stroller in Yoohoo Yeti, listed as new with an RRP of £200 and a price of £120.
• Red Kite Push Me Explor Compact Cabin Approved Stroller in Cookie Brown, new, at £80.
• Ergobaby Metro 3 Compact City Stroller in Onyx Black and in Natural Beige, new, RRP £339, at £220.
• Graco Travelite Stroller Pushchair in Black Grey, new, at £45.
• iCandy Orange 3 Carrycot & Pushchair in All Black, preloved, at £250.
• Silver Cross Reef Stroller Pushchair in Pewter, new, at £600.
• Silver Cross Clic 2 Compact Stroller in Space Black, new, RRP £295, at £190.

These prices and references reflect the catalogue as seen when this profile was drafted and may change.

Cleaning and repair services

With both children now at nursery, the business has opened bookings for pushchair, stroller and pram cleaning. It also carries out repairs for certain brands where possible; the company does not publish a list of covered brands and directs enquiries about repair details to its contact channels.

Visiting the unit

Customers can arrange to visit the unit to browse the stock and ask questions about baby equipment. The company asks that visits be arranged by message or appointment booking beforehand. Shipping is offered within the UK.

Customer feedback

The site reproduces short customer comments that highlight quick and friendly service, an easy ordering and delivery process, and the condition of exchanged or purchased items, including a pushchair exchanged for a My Babiie MB200 and a Mamas & Papas Ocarro travel system described as being in excellent condition. These are individual testimonials rather than a measured rating.