Branded Perfume

Branded Perfume: online fragrance and beauty retail from Dubai

Branded Perfume operates as an online store specialising in branded perfumes and beauty products, with a catalogue aimed at customers in the United Arab Emirates and the wider Gulf Cooperation Council (GCC). The company presents itself as a destination for 100% authentic fragrances, offering designer perfumes, niche creations and Arabian scents from what it describes as carefully chosen top brands for men and women.

The business states that it began in 2007 as an online perfume store and has since expanded into a marketplace for beauty essentials, a move it attributes to continued customer trust. Its current range extends beyond fragrance into gift sets, skincare, haircare, home fragrances and related beauty categories.

Fragrance categories and brand selection

The perfume catalogue is organised into women’s, men’s and unisex sections, each with subdivisions for best sellers, niche, Arabian, designer and oud. There are also dedicated areas for new arrivals and gift sets, including options for him, for her, mini travel sets and price-banded selections under 50 AED, under 99 AED and under 150 AED.

Among the brands listed in the store’s featured products are Montale Paris, Parfums de Marly, Armaf, Roja Parfums, Mancera Paris, Ormonde Jayne, Initio Parfums Prives, Scentologia, Billie Eilish, Roberto Cavalli, Mercedes Benz, Michael Kors, Max Factor, Risala, Gucci, Hugo Boss and Lancome. The assortment spans eau de parfum, extrait de parfum and parfum concentrations, with examples such as Montale Arabians Tonka, Parfums de Marly Delina and Layton, Armaf Club De Nuit Intense, Roja Parfums Qatar Aoud and Amber Aoud, Mancera Red Tobacco and Cedrat Boise, and Initio Black Gold Oud For Greatness.

Beauty, skincare and home scent lines

Beyond perfume, the site groups products into skincare, makeup, haircare, bath and body, home scent and accessories. Skincare is divided into face, eye and lip treatments, with items such as sunscreen, face masks, creams, serums, lotions, gels and washes. Makeup covers lips, eyes, face and nails, including lipstick, lip gloss, mascara, eyebrow products, eyeshadow, foundation, blush, concealer, highlighter and nail polish.

Haircare includes shampoo, conditioner, gel, cream, lotion, mask, mist, wax and serum. The bath and body section lists after shave, deodorant, fragrance mist, body spray, body cream, powder, lotion, foam, milk, oil, serum and scrub, alongside bath care, hand care and shaving products. Home scent is presented as a separate category for ambient fragrances.

Accessories range from makeup brushes and cosmetic tools to acrylic nails, hair extensions, headbands, brooches and lapel pins, bracelets, handbags, wallets and cases, travel pouches, gift boxes, display stands, envelopes and travel bottles. A discovery section offers mini fragrances and scent samples for customers who want to try before committing to a full bottle.

Service commitments stated by the retailer

The company highlights four service points: 100% authentic fragrances, worldwide shipping delivered to the customer’s door, a money-back guarantee with refunds within seven days, and 24/7 support for customer questions. These are presented as the store’s own commitments rather than independently verified claims.

Product examples and pricing context

The catalogue shows a wide price range in UAE dirhams, with discounts applied to some lines. At the time of writing this profile, examples included Montale Arabians Tonka Eau de Parfum 100ml at AED 378 (reduced from AED 514), Parfums de Marly Delina for women 75ml at AED 900 (from AED 1,216), Armaf Club De Nuit Intense Overdose for men 100ml at AED 191 (from AED 275), Roja Parfums Qatar Aoud Parfum 50ml at AED 1,014 (from AED 1,271) and Mancera Red Tobacco Eau de Parfum 120ml at AED 334 (from AED 470).

Lower-priced beauty items also appear, such as David Beckham Classic Blue deodorant spray at AED 22, Adidas UEFA Champions League after shave at AED 26 and Cuccio Pro nail brushes starting around AED 33. The store displays customer ratings for some products, including Montale Arabians Tonka (4.3 from 3 reviews), Mancera Cedrat Boise (4.5 from 4 reviews) and Montale Intense Cafe (4.5 from 4 reviews).

Regional focus and shopping tools

The site is configured for the United Arab Emirates, Saudi Arabia and Oman, with English and Arabic language options. Account features include order history, return requests, a wish list and order tracking. The retailer positions itself as an online perfume store in Dubai serving the GCC, and its delivery promise extends to worldwide shipping.