Ritzy

Ritzy: gold-plated jewellery and accessories from the UAE

Ritzy is a jewellery and lifestyle accessories brand that has been operating since 2019. Its catalogue centres on pieces crafted with 18k or 21k gold plating, complemented by watches, leather goods, footwear, scarves, wallets and fragrances. The brand sells through its own online store and a small network of physical boutiques in the United Arab Emirates.

Jewellery lines and collections

The jewellery range is organised into named collections rather than a single generic catalogue. Among the lines presented are Shahad, Tarf, Lora, Ward, Links, Dana, Golden Lulu, Dore, Butterflies, Bloom, Floral Collections, Signature, Traditional Collections and Bridal. Some collections are further divided into sub-lines, such as Bloom Classic, Blooming Love, Golden Bloom and Ritzy Classic within the Bloom family, or Golden Petals, Daisy, La Dore, Flora, Glory, Jory, Pivoine, Rosa, Le Fleur, Lora and Stella within the Floral Collections.

Product categories include rings, necklaces, earrings, bracelets, head pieces and sets. The Shahad collection, for example, comprises a bangle, a single rose bracelet and a double ring with chains, while the Tarf line includes a bangle, ring, choker and earrings. The catalogue also lists coded references such as the SA and BR series of earrings, bracelets, rings and necklaces.

Beyond jewellery: watches, leather and fragrance

Ritzy extends its offer into fashion and leather goods. The site presents bags, heels, scarves and wallets, alongside a fragrance line and watches, including a square watch model. These categories sit under the brand's own labels, which include Ritzy, Rosé by Ritzy and Sira by Ritzy.

Gifting and packaging

Gift wrapping can be added to an order, and the brand describes its packaging as designed to turn a present into a keepsake before it is opened. A gift section on the site groups suggestions for her, for him and for babies.

Retail presence

Ritzy operates physical locations in the UAE. The site lists boutiques at Galleria Mall, Dubai Festival City Mall and Yas Mall, the latter under the name Ritzy @Ether. Alongside these, the online store serves customers in the UAE and across the GCC, with country/region options for Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, all priced in AED.

Shipping, returns and warranty

According to the information published on the site, delivery takes one to two days within the UAE and three to five days in the GCC. Returns and exchanges can be requested within three days of receiving an order. Jewellery and watches carry a one-year warranty. The store also offers a 10% discount for new customers with the code Get10.

Customer feedback

The site displays a customer rating of 4.96 out of 5 based on 533 reviews, presented as verified feedback.