Comité de Radio

Who are we?

The Radio Committee is a non-profit organization dedicated to positioning radio as an efficient, responsible, and attractive communication medium. Its mission is to promote the use of radio as a tool for education, social awareness, and transparency in Peruvian society.

What do we offer?

• Contests and campaigns to promote transparency, education, and social awareness.
• Studies and analysis on media consumption and the emotions associated with it.
• Platforms for visualizing media consumption in regions.
• Support for educational projects such as the Aprendo en Casa Program.
• Radio advertising for brands seeking to increase brand recall and reach.
• Campaigns on topics such as climate change, violence against women, xenophobia, and anemia.

Why radio?

Radio is the most reliable medium with 78% trust, surpassing other communication channels. Additionally, it increases brand recall by 30% when advertising on radio, and it remains the most listened-to medium by Peruvians, with over 28 million listeners who listen an average of 23 hours per week.

Contests

• Contest MÁS TRANSPARENCIA MENOS CORRUPCIÓN
• Contest Fight against xenophobia
• Contest Fight against violence against women
• Contest Fight against anemia
• Contest Role of radio in times of disasters
• Contest Awareness against school bullying
• Contest Preservation of Cultural Heritage
• Contest Safe use of new technologies
• Contest Climate Change

News and campaigns

• Launch of the first platform for visualizing media consumption in regions
• Launch of the first study on emotions and habits in media consumption
• Previous campaigns: Duties and Rights, Change Factor, Money Laundering, Climate Change, Safe use of new technologies, Preservation of Cultural Heritage.

How to contact us?

To advertise on radio or receive our news, you can visit our website: https://www.comitederadio.com.pe. You can also follow us on Facebook, Instagram, and WhatsApp to stay updated on our campaigns and contests.