BE FORWARD

BE FORWARD, a Japanese exporter of used vehicles and parts

BE FORWARD operates as an exporter of Japanese used cars, selling directly from Japan to customers abroad. Its catalogue is published online and, according to the figures shown on the site at the time of writing this profile, listed 500,532 vehicles in stock, with 13,146 cars added that same day. The company also exports new and used tuning parts and maintains a separate section for new and used auto parts organised by make and by component category.

The platform is presented in multiple languages, including English, Portuguese, French, Spanish, Russian, Arabic and Simplified Chinese, and prices can be displayed in currencies such as USD, EUR, GBP, JPY, AUD, CAD and ZAR, among others. Buyers can select their destination country from a long list covering Africa, Asia, the Middle East, Europe, North America, the Caribbean, Latin America, Oceania and the CIS.

Vehicle catalogue and search criteria

The car search is structured around several filters. Users can browse by make, price band, discount level, body type, year and location, as well as by specific categories.

• Makes listed include Toyota, Nissan, Honda, Mazda, Mitsubishi, Subaru, Suzuki, Isuzu, Daihatsu, Hino, Lexus, Mercedes-Benz, BMW, Volkswagen, Audi, Peugeot, Ford, Volvo, Land Rover, Jaguar, Jeep, Chevrolet, Hyundai, Kia, SsangYong and Renault Samsung, among many others.
• Body types cover SUV, truck, pick-up, van, sedan, bus, minivan, hatchback, coupé, convertible, wagon, minibus and machinery, with forklifts, tractors and tractor heads listed separately.
• Additional categories include left-hand drive, fuel-efficient vehicles, hybrid, electric, diesel, manual transmission, vehicles adapted for the handicapped, salvage cars and JDM stock.
• Price filters range from under $500 to over $4,000, and discount filters go from 1% to 70% off or more.

Stock is distributed across several countries. The site listed 320,370 vehicles in Japan, 155,131 in Korea, 8,183 in Thailand, 6,519 in the United Kingdom, 2,264 in Singapore, 4,090 in the UAE, 2,528 in Australia, 339 in the Philippines and 1,107 in Belgium.

Commercial sections and purchase options

Beyond the general catalogue, the site groups vehicles into commercial sections such as Today's Deals, Kei Truck, Premium Class, Limited Stock, Clearance Sale, Commercial Vehicles, Special Discount, Brand New Cars, JDM, Prime Seller, Deluxe Cars, Third Party Seller, BF Stock, BF Exclusive, Time Sale, Oversea, BF UK Stock and Salvage Car. There is also a dedicated area for new and used auto parts, with categories covering body parts, brakes, car electronics, chassis, computers and sensors, cooling components, door parts, electrical parts, engine and components, exhaust, exterior parts, interior parts, lighting, mirrors and windshields, suspension, tyres and wheels, transmission and drivetrain.

Account, points and support tools

Registered users have access to features such as favourites, notifications, saved searches, inquiries, invoices and reservations, shipment tracking, consignee and remitter information, and a points programme. The site states that creating an account and verifying an email address grants $10 in BF Points. A separate programme, BE FORWARD SUPPORTERS (BFS), offers a dashboard, a BFS ID, discount rates and a blog.

The platform also provides practical documentation for buyers: how to buy, how to pay, FAQs, a guide to choosing a used car, explanations of live auctions in Japan and Korea, and information on shipping methods, payment methods and the BF warranty. A network of certified agents, shipping agents and document processing centres is listed, along with country-specific and sales-team contact channels.

Shipping notices and buyer warnings

The site carried a notice dated March 3, 2026 warning of potential shipping delays on some sea freight routes due to the situation in the Middle East, stating that affected regions and timelines were not yet confirmed and that arrivals could be impacted. A separate notice dated January 6, 2026 warned about fake BE FORWARD information.

Reviews and editorial content

The platform publishes customer reviews, car reviews, car review videos, a car wiki and a car comparison tool, alongside a blog and sections devoted to used trucks, used buses and JDM vehicles.