Piccolo Seeds

Piccolo Seeds: seed packets and collections for the contemporary garden

Piccolo Seeds is an online seed shop whose catalogue is organised around vegetables, herbs, fruits and flowers, with a stated focus on home and urban growers. The range is presented as seed packets and as themed seed collections, and the company also markets botanical gift formats aimed at weddings and corporate buyers.

The Botanical Alphabet project

The most distinctive line in the catalogue is the Botanical Alphabet, described as both a gardening and a typography project that pairs the natural world with graphic design. For each plant, chosen from flora around the globe, a typeface in an iconic typographic style has been matched. The series is sold as individual lettered packets, with examples listed at €2.50 each: A – Aster, B – Baby's breath, C – Cosmos and D – Dahlia. The site credits the graphic design to the Milan-based agency The6th and the photography to the studio Mauro Turatti.

Seed collections and individual packets

Alongside the alphabet series, the shop offers grouped collections priced at €10.00, among them Baking With Flowers, Mediterranean Herbs, Old Flowers Meadow and Birds' Feeding Herbs. Individual packets in the collections section include Alpine Strawberry Baron Von Solemacher, Alpine Strawberry White Soul, Amaranth and Anise, listed at €3.00 each. The catalogue is further sorted into categories such as Wildflowers, Flowers on a plate, Pollinators, Herbs & Leaves, Teas & Drinks, Foodies and Veggies & Fruits, and into gardener profiles: the conscious gardener, the culinary gardener, the novice gardener and the passionate gardener.

Gifting and presentation

Beyond direct sales to gardeners, Piccolo Seeds positions its packets as gifts, with dedicated lines for corporate gifts and wedding favours. The company states that the packets are made from sustainable and completely recyclable materials, a point it links to the gift market.

Ordering and delivery

Sales run through the website, which lists prices in euros alongside other currencies including USD, CAD, GBP, AUD and JPY, and ships to an extensive list of countries. The company advertises multiple shipping options with delivery of gifts in up to 48 hours in Europe and the UK. A newsletter subscription is offered with a 10% discount on a first purchase, and the site includes sections for wholesale enquiries, stockists, press and FAQs.