Apartments Florence

Apartments Florence: short and long-term rentals in the heart of Florence

Apartments Florence is a Florence-based rental company that manages close to 600 properties, most of them in the historic centre near landmarks such as the Duomo, Ponte Vecchio, Santa Croce, San Lorenzo, Santo Spirito and Santa Maria Novella. Its portfolio also extends to less central areas, including the panoramic hills of Fiesole and Settignano, which the company presents as quieter retreats.

The agency was founded in 2007 by Lorenzo Fagnoni, his wife Ana and Niccolò Degli Alessandri. According to the information published on its site, the operation has grown to a team of 30 professionals and reports more than 4,000 check-ins and over 20,000 guests in the last twelve months, alongside 15-plus years of experience.

Two rental formulas: holiday stays and long-term housing

The offer is split between short-term residences aimed at visitors who want to stay in the city with a certain level of comfort, and long-term flats intended for those planning to live in Florence for an extended period. Both lines draw on the same selection of properties, and the company states that each apartment is evaluated and monitored before being added to its catalogue.

What the apartments include

Most of the properties are described as equipped with modern amenities. The company lists the following features as standard in its apartments:

• Wi-Fi internet access
• Air conditioning
• Hair dryer
• Microwave and kettle
• Oven, stove top and refrigerator
• Washing machine and TV
• Fully equipped kitchen

Apartments Florence also operates its own Wi-Fi network for guests and states that it gathers client feedback on an ongoing basis to adjust the service.

Assistance and guest support

Beyond acting as a booking portal, the company positions itself as an intermediary that accompanies the guest throughout the stay. Its staff provides information about the apartment and about getting around the city during check-in, and offers support in resolving issues between guest and landlord. The agency provides 24/7 assistance for problems related to rent payment or use of the property, and an emergency phone number for maintenance issues or night-time emergencies.

Local knowledge as a selling point

The team is made up of Florentines by birth or adoption, and the company presents this local grounding as the basis for its recommendations on which apartment suits a given guest and on restaurants, events and shops outside the main tourist routes. It publishes a section of tips for visitors on its site.

Featured properties and partnerships

The catalogue shown on the site includes named residences such as The Four Suites Duomo (180 m², four bedrooms and four bathrooms), Villa Fonte Morgana with pool in the hills around Florence (500 m², seven bedrooms and six bathrooms), Palazzo Signoria luxury apartments, Biancone Duomo (216 m²), The Emerald Residence near Santa Maria Novella (100 m²), The Florentine Edition in Santa Croce (150 m²) and Il Giardino del Conventino in Santo Spirito (58 m²).

Apartments Florence also states that it offers a selection of premium home rentals on Homes & Villas by Marriott International, a platform backed by Marriott International. The company is cited in the book Fare Airbnb by M. Beolchini, pages 163-164 and 184-185, which the site references as external coverage of its work.

Organisation and additional services

The published team structure covers partners, a general manager, sales staff, a long-term rentals manager, real estate consultants and agents, administration, interior design, maintenance and operations, plus a dedicated team for Palazzo Signoria. The site also lists services around the rentals themselves: a concierge, a guest Wi-Fi network, online check-in, a help desk, a journal and guidance on parking and driving in Florence. Separate sections address real estate owners and property sales.